SEO Content Specialist

Overview
Join to apply for the
SEO Content Specialist
role at
Sunco.com .
Who We Are
Sunco.com is a leading online lighting retailer headquartered in Valencia, CA. We are one of the largest online lighting retailers in the US and value a collaborative, open, and people‐first culture. We are expanding our reach with a new distribution center in Georgia and strive to help our team members thrive.
What We Do
We light up the world with millions of LED lights, recognized for our customer service, eco‐conscious product expertise, and value.
Role
The SEO Content Specialist is responsible for driving content accuracy, discoverability, and brand consistency across Sunco's digital platforms. This role focuses on SEO best practices, crafting optimized product titles, metadata, and descriptions, and keeping content up‐to‐date and conversion‐driven across Shopify, Amazon, and other digital assets. The ideal candidate has strong English writing skills, sharp attention to detail, and an analytical mindset to support SEO initiatives, blog research, and ongoing content enhancements. This position works cross‐functionally with Product, Marketing, Design, and Content teams to support new product launches, platform accuracy, and long‐term search performance.
What You'll Do
SEO‐Focused Product Copywriting: Write keyword‐optimized product titles, brief descriptions, and metadata for Shopify, Amazon, and product packaging, including SEO research, formatting adherence, and multilingual caution text (templates provided).
Content QA Across Platforms: Review content across Amazon, Shopify, Figma, and Sunco.com for consistency, brand tone, grammar, and product data accuracy.
Shopify & Google Metadata: Write, optimize, and maintain metadata for Shopify listings, including SEO descriptions for Google search previews; update comparison charts with new SKU data.
Alt Text for Shopify Blocks: Create SEO‐optimized, descriptive alt text for images in Shopify Enhanced Brand Content (A+), improving accessibility and search performance.
Amazon & Shopify Listings Maintenance: Write product titles and bullet points using structured templates and keyword research; review listings against product documentation to ensure accuracy and keyword integrity.
Sunco.com Copy Updates: Revise and optimize category and landing page copy to improve clarity, performance, and alignment with SEO goals.
Voiceover Copy for Product Videos: Draft engaging voiceover scripts for product videos with tone and clarity aligned to brand standards.
SEO Research for Blog Content: Conduct keyword and topic research for blog articles, providing foundational SEO insights and content outlines for Sunco’s editorial strategy.
Amazon Comparison Chart Accuracy: Audit and update Amazon comparison charts to ensure SKUs are included, correctly formatted, and keyword‐aligned.
YouTube Content Maintenance: Ensure YouTube descriptions, product links, and video titles remain accurate and optimized for discoverability.
New Product Naming: Generate on‐brand, SEO‐friendly product name suggestions for new product launches.
Negative Customer Experience (NCX) Monitoring: Monitor Amazon listings for negative feedback patterns, flag high‐priority issues, and suggest copy or content updates to improve clarity.
Product Manual, Listing Asset, and Spec Sheet Revisions: Review and revise product manuals, spec sheets, and listing assets for grammar, clarity, accuracy, and alignment with updated product specs and branding guidelines.
Qualifications
3–5 years of relevant experience in SEO content writing or digital marketing.
Preferably with ASO (App Store Optimization) experience.
Strong SEO and content writing skills, with a focus on technical content such as case studies, white papers, product descriptions, blog posts, and landing pages.
Proven experience creating SEO‐optimized content for e‐commerce websites or digital platforms.
Native‐level English fluency with exceptional grammar, syntax, and clarity in written communication.
Deep understanding of search engine algorithms and the ability to adapt to frequent changes in SEO trends.
Proficiency with SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, or similar platforms for keyword research and performance tracking.
Familiarity with Shopify, Amazon Seller Central, Figma, and ElevenLabs is a plus.
Strong knowledge of SEO best practices, including keyword research, metadata structuring, and on‐page optimization.
Experience with content QA processes, CMS platforms, and metadata management is highly preferred.
Highly detail‐oriented, with excellent organizational skills and the ability to manage content across multiple channels.
Capable of juggling multiple projects and meeting deadlines in a fast‐paced, collaborative environment.
Self‐starter with proactive mindset and excellent verbal and written communication skills to work effectively across cross‐functional teams.
Additional Requirements
Availability to work 8 AM to 5 PM Pacific Time zone.
Reliable internet access and a private remote workstation.
How To Apply
Please send or attach your resume to the application.
Ensure that your resume is submitted in English; applications with resumes in other languages will not be considered.
Job Type:
Remote (International Contractor)
Compensation:
5 to 15 USD per hour (Depends on Location and Experience)
EEO Notice:
Sunco Lighting Inc. provides equal employment opportunities to all employees and applicants and complies with Ban the Box laws. We prohibit discrimination and harassment of any type and ensure privacy of applicant data in accordance with our Sunco Privacy Notice.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall,