SEO Content Specialist

Overview
Who We Are
Sunco.com is a leading online lighting retailer headquartered in Valencia, CA. We are one of the largest online lighting retailers in the US, valuing a collaborative, open, and people-first culture. We recently opened a state-of-the-art distribution center in Georgia to expand our reach and improve service to customers.
We are lighting the way to a brighter future as part of a dynamic team.
What We Do
We light up the world with millions of LED lights and are trusted for exceptional customer service, eco-conscious product expertise, and value.
About The Role
The SEO Content Specialist is responsible for driving content accuracy, discoverability, and brand consistency across Sunco's digital platforms. This role focuses on SEO best practices, crafting optimized product titles, metadata, and descriptions, while maintaining up-to-date and conversion-driven content across Shopify, Amazon, and other digital assets. The ideal candidate has strong English writing skills, attention to detail, and an analytical mindset to support SEO initiatives, blog research, and ongoing content enhancements. This position works cross-functionally with Product, Marketing, Design, and Content teams to support new product launches, platform accuracy, and long-term search performance.
Responsibilities
SEO-focused product copywriting: Write keyword-optimized product titles, brief descriptions, and metadata for Shopify, Amazon, and product packaging. Includes SEO research, formatting adherence, and multilingual caution text (provided templates).
Content QA across platforms: Review content across Amazon, Shopify, Figma, and Sunco.com for consistency, brand tone, grammar, and product data accuracy.
Shopify & Google metadata: Write, optimize, and maintain metadata for Shopify listings, including SEO descriptions for Google search previews. Update comparison charts with new SKU data.
Alt text for Shopify blocks: Create SEO-optimized, descriptive alt text for all images in Shopify Enhanced Brand Content (A+).
Amazon & Shopify listings maintenance: Write product titles and bullet points using structured templates and keyword research. Ensure accuracy and keyword integrity against product documentation.
Sunco.com copy updates: Revise and optimize category and landing page copy to improve clarity and SEO alignment.
Voiceover copy for product videos: Draft engaging voiceover scripts for product videos using ElevenLabs, aligned with brand standards.
SEO research for blog content: Conduct keyword and topic research, providing foundational SEO insights and content outlines for editorial strategy.
Amazon comparison chart accuracy: Audit and update charts to ensure SKUs are included, correctly formatted, and keyword-aligned.
YouTube content maintenance: Ensure descriptions, links, and titles are accurate and optimized for discoverability.
New product naming: Generate on-brand, SEO-friendly product name suggestions for new launches.
Negative customer experience (NCX) monitoring: Monitor Amazon listings for patterns of negative feedback, flag issues, and suggest copy updates to reduce friction.
Product manual, listing asset, and spec sheet revisions: Review and revise manuals, spec sheets, and listing assets for grammar, clarity, accuracy, and alignment with updated product specs and branding.
Qualifications
3–5 years of relevant experience in SEO content writing or digital marketing.
Preferably with ASO experience.
Strong SEO and content writing skills, with a focus on technical content such as case studies, white papers, product descriptions, blog posts, and landing pages.
Proven experience creating SEO-optimized content for e-commerce or digital platforms.
Native-level English fluency with excellent grammar, syntax, and clarity.
Deep understanding of search engine algorithms and ability to adapt to changes in SEO trends.
Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Google Keyword Planner).
Familiarity with Shopify, Amazon Seller Central, Figma, and ElevenLabs is a plus.
Strong knowledge of SEO best practices, including keyword research, metadata structuring, and on-page optimization.
Experience with content QA processes, CMS, and metadata management is preferred.
Highly detail-oriented with excellent organizational skills and the ability to manage content across multiple channels.
Ability to manage multiple projects and meet deadlines in a fast-paced, collaborative environment.
Self-starter with proactive mindset and strong cross-functional collaboration skills.
Additional Requirements
Availability to work 8 AM to 5 PM Pacific Time.
Reliable internet access and a private remote workstation.
How To Apply
Please send or attach your resume to the application. Ensure the resume is submitted in English.
Job Type
Remote (International Contractor)
Compensation
$5 to $15 per hour (Depends on Location and Experience)
Disclaimer
This is not an exhaustive list of responsibilities and duties. Management reserves the right to revise the job or require additional tasks as assigned.
Sunco Lighting Inc. is an equal employment opportunity employer and complies with applicable anti-discrimination laws. We do not discriminate based on protected characteristics.
Note
The Pay Range listings vary by region and may appear differently for remote roles in certain countries.
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