Senior Digital Marketing Manager

7 days ago

Outram, Singapore Overdose Digital Full time

**Our Story**:
Founded in 2016, Overdose has grown out to a family of 450+ staff, with offices across New Zealand, Australia, South East Asia, Europe and the USA. We work in a partnership format with a select group of clients looking for innovation and accelerated growth in a competitive digital landscape.

Our Overdose. Performance Marketing team is at the top of its game; recently crowned Google Premier Partner of the Year for APAC in 2021 and growing rapidly around the world.

**About the role**:
The Senior Digital Marketing Manager is responsible for planning and executing targeted marketing strategies across relevant advertising platforms, driving exceptional performance and fostering a strong relationship with clients. They showcase strong leadership and marketing expertise to be seen as a trusted advisor by clients and team members.

**Responsibilities**:

- Develop and execute best in class digital marketing strategies across relevant platforms.
- Maintain expert level understanding of marketing platforms and technology, supporting the development of best practice at Overdose.
- Manage the ongoing operation and optimisation of digital marketing activity.
- Provide best in class recommendations to improve performance, ongoing management and optimisation of digital campaigns.
- Ensure client reporting consistently produces actionable insights and measures the success of marketing strategies.
- Effectively managing junior members of the marketing team, supporting their growth and development.
- Lead out new business proposals by identifying opportunities across platforms and providing best-practice recommendations to improve outcomes.
- Manage effectively hours within the retainer arrangement of the client, and be transparent with the allocation of these hours.
- Track and monitor tasks within the tools utilised at OD. This includes - Wrike, Slack, Confluence and Google Docs.

**Essential skills required**:

- Deep cross channel knowledge and an understanding of how different marketing channels relate to each other.
- Ability to define a business challenge and develop a medium-long term vision to address this.
- Comprehensive knowledge of Google Search, Shopping, Display and YouTube campaigns including current certifications.
- Comprehensive knowledge of Meta Advertising platforms (Facebook and Instagram) including current certifications.
- Strong understanding of other social media platforms including Pinterest, TikTok, Snap and LinkedIn.
- Understanding at a base level of programmatic advertising platforms and ad servers - e.g. DV360 and CM360.
- Experience developing reports using multiple sources using Google Data Studio
- Understanding at a base level of Product Data Feeds for Google Shopping.
- Ease of explaining complex concepts in a simplified manner.
- Exceptional analytical and problem solving skills.
- Excellent time management skills and ability to manage a diverse portfolio of clients or stakeholders.

**Perks and Benefits**:

- Full flexible working arrangements.
- Annual 13th-month performance bonus.
- Two Mental Health days off per year.
- Annual training allowance.
- The chance to learn from some of the best eCom leaders around the world.
- Free day off to celebrate your birthday month.
- Ability to continue your learning and development through globally recognised courses.
- OD Parental Leave policy & support.
- Great humans to work alongside everyday.

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