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CRM Platform Lead

2 weeks ago

Queenstown, Singapore Warner Bros. Discovery Full time

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your New Role...**

Warner Bros. Discovery seeks a CRM Platform Lead for Max - APAC. This manager plays an integral, cross-functional role within the Max Martech team. As part of the Max global rollout, you will serve as the point of contact to work with the APAC marketing team to implement the central marketing tech stack, tools and capabilities to drive Acquisition and support Lifecycle Marketing efforts. You will work closely with the APAC team to define marketing communications and data use cases, building these requirements into the stack. You will design scalable solutions, collect and provide best practices, and share learnings, frameworks, and processes that can also be adopted globally.

**Your Role Accountabilities...**
- Work with regional Marketing and CRM teams, Product and Technology to scale the marketing tech stack and capabilities to align with APAC CRM requirements.
- Provide solutions, thought leadership, and platform and process support for CRM technology tools
- Identify and document Acquisition and Lifecycle marketing activation and data needs in in the APAC region
- Stay closely aligned with the central ManTech and Data teams to develop repeatable, scalable solutions, including platform feature enhancements and data segmentation enablement
- Manage vendor relationships for proper client support and needs

**Qualifications & Experience**
- Bachelor’s Degree in Business, Finance, Marketing, Math or related field is required
- 5+ years of experience in marketing technology or data product management.
- Proficiency in creating/building data-driven marketing campaigns and/or journeys.
- Demonstrated ability to translate business and platform requirements into marketing campaigns.
- Demonstrated ability to manage and maintain cross-functional relationships (Marketing, Product, Engineering) as well as external vendors and suppliers.
- Must be able to prioritize and manage multiple projects and timelines.
- Experience in working with international markets and multiple cross functional teams.
- Experience implementing CRM and/or cross-channel marketing platforms a plus.
- Fluent in English.

**Nice To Haves**
- Proficiency with SQL is a plus.
- Experience in Direct to Consumer business. Subscription and lifecycle marketing is a plus.

**How We Get Things Done**

**Championing Inclusion at WBD