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Senior Go-to-market Innovation Strategist

3 weeks ago

Singapore LEGO Full time

**Are you a part-creative part-business minded strategist, excited about building new go-to-market innovations?**

As Senior Go-To-Market Innovation Strategist in the Creative Play Lab, you’ll be proposing and testing how to reach hard-to-reach audiences in new and exciting ways for The LEGO Group.

It is quite possible that you have not done this exact job before, but you are likely in senior creative or brand strategy role right now on the agency side or a challenger brand side and craving to do more innovative work. You are completely comfortable analysing data, forming audience insights and building options for strategic directions, fast. You can come up with new marketing solutions, being inspired by what you see in the world - culture trends, changing audience behaviours or changing market dynamics or new technology This is a truly blended strategy role, where you will demonstrate creative flair with business understanding. You are not only a creative soul, relentlessly asking ‘what if we did this’ but come with a strong commercial sense and appreciation for business results.

This role reports into GTM Innovation Director, and relies heavily on collaboration with GTM Experimentation team, Business Modelling team and various Creative partners. No one day will be the same; you’ll often find yourself on the floor playing with kids, or spending an afternoon buried in rich data to analyze new trends or you’ll be designing an industry-first branded experience that maximizes AI technology to test it in real world in record time. It will never be dull

**Core Responsibilities**
- GTM innovation strategy: you will be responsible for exploring and forming audience insights; identifying and prioritizing the most impactful audience and culture signals that can inspire new ways to go to market
- Ideating new GTM innovations: you will be responsible for designing new branded experiences, new ways to reach hard-to-reach audiences, new communications or content innovation strategies, or new channels all together
- Experimentation: you will partner with GTM Experimentation team to create proof of concepts and prototype experiences to test; reporting the results back to the business, based on proven or disproven hypotheses.
- Leadership: you will build relationships with the relevant parts of the marketing organisation to scale what we see working. You’ll be a brave leader, proposing how and why we could do things differently.
- You’re comfortable in ambiguity, test & learn mentality and iterative approaches and keen to always learn. You’re curious and interested in human behaviour.

**Play your part in our team succeeding**

The Creative Play Lab invents the future of play and delivers the future of play as proven businesses ready to scale. To do so, it is essential that within the Play Lab we see opportunities, understand audience needs, formulate propositions to meet those needs, ensure the propositions are communicable, and solve go-to-market challenges. No proven path exists; through astute observation and evidence gathering, experimentation and rapid iteration, we build proven cases that support global rollout of our new products.

Our strategic marketers are core to shaping all new innovations from seed to scale, within the Play Propositions team.

**Do you have what it takes?**

Experience and track record are more relevant than specific education. We would love to meet applicants from a diverse set of backgrounds.

**Your superpowers will likely include**:

- Pioneer of change
- Strategic yet creative
- Nimble and energised by fast pace
- Brave - a growth hacker by nature
- Playful

**You’ll also have**:

- Experience grabbing headlines with product launches or novel activation experiences
- An up-to-date marketing and GTM innovation toolkit built on agency side or in a challenger brand
- Experience across a number of industries or sectors (entertainment and consumer tech or youth brands anchored in culture, particularly useful)
- A love of play and a passion for improving the lives of children and their parents

**#LI-PH**

**What’s in it for you?**:
**Here are some of what to expect**:

- ** Family Care Leave** - We offer enhanced paid leave options for those important times.
- ** Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- ** Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- ** Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- ** Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- ** Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The