Senior Marketing Strategist

2 days ago

Singapore beBeeMarketing Full time

Unlock business growth as a Senior Marketing Strategist, where you'll drive brand positioning and customer engagement through integrated strategies.

This executive-level role involves leading the marketing function and building a high-performing team that fosters accountability, innovation, and collaboration. As a key member of the executive leadership team, you will be responsible for developing and executing the company's marketing and customer experience strategy in line with business growth priorities.

You will own the end-to-end customer journey, leading Voice of Customer programs and applying insights to enhance satisfaction, loyalty, and retention. Your goal is to translate market trends and customer needs into compelling value propositions and effective market execution.

The ideal candidate will have 15+ years of progressive leadership experience in marketing, brand strategy, and customer experience, ideally within the Financial Services, Insurance, Technology, SaaS, or related sectors. They will bring a proven track record in driving brand growth, digital engagement, and customer loyalty through data-driven strategies.

To succeed in this role, you should possess exceptional marketing analytics skills, proficiency in platforms such as Qualtrics, Gainsight, HubSpot, and Tableau, and experience influencing product innovation, leading cross-functional initiatives, and managing complex go-to-market programs.

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