Marketing Executive

Job Title

Marketing Executive

**Job Description**:
Join the game-changers

Fuel DailyFX's growth in the Chinese speaking market throughout the marketing funnel working closely with colleagues in APAC and global marketing teams.

This role will own the Chinese language marketing plan for Chinese language audiences through to execution, reporting. This role will also be responsible for organic and paid marketing channels and works collaboratively with marketing colleagues in APAC. It will be a part of the thriving and active global marketing community at IG Group.

Who we are

IG is a forward-thinking and innovative FinTech, positioned as a global leader in online trading and investments. Today, our award-winning in-house platforms and apps, provide over 400,000 active global investors with fast, reliable, and flexible access, to over 17,000 global financial markets.

With operations in 20 countries and across five continents, we know our success is only possible because of our people, who we encourage and empower to be brave, determined, and inventive. Join us if you’d like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.

Our purpose is simple, to power the pursuit of financial freedom for the ambitious.

What you’ll do
- Understand the target audiences for and ensure relevant content, marketing and communications are a fit for the agreed target audience.
- Assist in the development and execution of marketing strategy which is aligned to attracting and converting key identified target audiences for conversion from marketing campaigns and content marketing.
- Use tools such as Google Analytics, Squared, Sprout Social and Tableau to continually track and improve key KPIs daily, weekly, monthly and provide management reports.
- Provide feedback and insights on best performing content, communications and marketing channels to optimise performance for the Chinese market.
- Implement comprehensive, holistic marketing strategies and plans to grow DailyFX unique visitors, leads and conversions journeys to IG products globally.
- Provide input in the develop and oversee the execution of campaigns for awareness, consideration, and acquisition by working collaboratively with other areas of the marketing team including creative and utilsing expertise, best in class martech managing channels such as display, social media, search, socials from
- Meta, Google along with effective content marketing channels.
- Work with your Manager to craft and create an annual marketing plan based on your knowledge of the region with the aim to grow awareness of the DailyFX brand in Asia.
- Optimize calls-to-action for conversion across DailyFX's platforms (eg, site, mobile app, YouTube, webinars, market report downloads).
- Own the project plan and process to deliver Chinese trading guides each quarter.
- Oversee display advertising where required, on DailyFX globally, innovating in ad formats.
- Understand the DailyFX and Tastytrade customer and competitor landscape, and distil key customer journeys for Content, SEO, and Product teams' strategies.
- Collaborate closely with other functions to optimize DailyFX's and Tastytrade's commercial value.

Who you’ll be

You’ll need experience in the following:

- Proficiency in Traditional Chinese (speaking, reading & writing) is mandatory for this role.
- 5+ years’ experience successfully building audiences and leads with full-funnel marketing plans at digital publishing sites.
- Analytical thinker who gets things done
- Experience working with sales teams and supporting programs to drive demand generation and sales.
- Superior communicator and collaborator with excellent writing and speaking skills.

How you’ll grow

Your personal and professional development is important to us. As a company that’s constantly redefining the boundaries of possibility, we’ll challenge you to push yourself, accelerate your ambitions and rise to new levels of excellence.

The world will be your marketing oyster in this role. Marketing is expanding at DailyFX, tastytrade, IG US, and Tastyworks and the Senior Marketing Manager will have the opportunity to progress to roles with added responsibility at DailyFX and sister organizations in the US and globally.

What you’ll get

As well as having the chance to attend regular social events, get funding for your charitable endeavours and join a range of special interest groups, you’ll receive an attractive selection of benefits working with us:

- Flexible working hours and work-from-home opportunities
- Performance-related bonuses
- Pension, insurance and medical plans
- Career-focused technical and leadership training
- Two volunteering days per year
- One day of birthday leave per year
- Contribution to gym memberships and more

Where you’ll work

You will be working in the Singapore office (on Battery Road) alongside different business units to manage and upkeep dashboards to keep the team focu