Social Media

Vertical Institute is a Registered Training Provider (RTP) that helps working professionals stay ahead in a rapidly changing job market. Our mission is to equip individuals with in-demand skills through practical, industry-relevant training that drives real career outcomes.

To date, tens of thousands of learners have upskilled with Vertical Institute. As an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking and Finance Singapore (IBF), we are trusted by both individuals and companies seeking cutting-edge, accredited education.

**Why This Role Matters**

As we expand our community of learners, alumni, and industry partners, we're seeking a dynamic Social Media & Community Executive to amplify our brand presence, foster meaningful connections, and drive engagement in the evolving education and tech landscape.

**What You’ll Do**

As our Social Media & Community Executive, you'll be the voice of Vertical Institute across social platforms, creating compelling content that highlights our courses, instructor expertise, and alumni success stories. This role requires experience in social media and content creation who enjoy a fast-paced, on-the-go environment. You'll get to pitch fresh ideas, monitor trends in education and technology, capture authentic stories, and leverage data-driven strategies—all while building a vibrant community that positions us as a thought leader in upskilling and career transformation.

**Key Responsibilities**
- Work closely with the marketing and design teams to ideate, create, and execute content (including infographics, videos, reels, static posts, and live sessions) for platforms like Meta, TikTok, LinkedIn, Telegram and YouTube, balancing educational insights with engaging storytelling.
- Pitch creative ideas for community engagement, such as merch, collaborations and events, to raise brand awareness, drive traffic to our courses, and foster affinity among learners and professionals.
- Collaborate on ad-hoc projects with events and community teams to support overall brand growth, such as localising global trends or reacting to emerging conversations in the edtech space.
- Scale our brand through human interest stories, such as alumni success stories and instructor thought leadership, serving as powerful social proof to build community loyalty and attract new enrollments.
- Proactively set up on-the-go meetings, interviews, and testimonials with instructors and alumni to capture authentic content; be comfortable in front of and behind the camera for basic photos, short-form videos, or live sessions.
- Engage with our community by responding to comments, messages, and mentions; build rapport to encourage user-generated content and strengthen relationships with learners, alumni, and partners.
- Leverage social data and analytics tools to inform strategies, measure campaign performance, and report insights to cross-functional teams, including marketing and operations, for continuous improvement.
- Monitor local and global trends in education, AI, technology, and social media; identify opportunities to make Vertical Institute discoverable and maintain a positive image in Singapore's edtech space.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Media, or a related field (or equivalent experience); fresh graduates are encouraged to apply.
- Proven track record in creating engaging content across platforms, with a portfolio showcasing social campaigns, videos and copywriting. Do share your social media handles or portfolio
- Strong understanding of social media tools and analytics (e.g., Meta Insights, Google Analytics, Canva or similar) to track performance and inform decisions.
- Comfortable with an on-the-go role, including scheduling and attending physical and on-site meetings, interviews, events, or content shoots.
- Have experience with filming and video editing (e.g., Capcut).
- Outgoing and passionate about connecting and building rapport with diverse people—from instructors and alumni to online audiences; open to feedback with a growth mindset to refine ideas and strategies.
- Enthusiastic about education, AI, and technology; an avid social media user who's in-the-know about trends, viral campaigns, and what resonates with aspiring professionals.

**Why Join Vertical Institute?**
- Be part of a mission-driven team that helps people level up their careers
- Work in a high-growth, supportive, and tech-forward environment
- Access to free courses, AI tools, and continuous learning opportunities
- Competitive salary + performance bonus.
- A collaborative culture that values initiative, accuracy, and accountability.

**How to Apply**

Applications are reviewed on a rolling basis, and we aim to reply within one week.
- Vertical Institute is an equal-opportunity employer. We welcome applicants of all backgrounds who are excited to empower adult learners through high-impact courses._

Work Location: In person