Social Media Marketer

**Job Summary**:
The Marketing & Social Media Executive is responsible for developing and implementing marketing strategies to increase brand awareness, drive foot traffic, and boost revenue for Bold Thai Restaurant and Bar. This role involves a mix of creative and analytical tasks, including social media management, event coordination, content creation, and analyzing marketing campaign performance.

**Key Responsibilities**:
**Marketing Strategy Development**:
Collaborate with the Management to develop and execute marketing plans and campaigns that align with the restaurant and bar’s goals.

Identify target markets and customer segments to tailor marketing efforts.

Brand Promotion (Advertising & Promotions):
Develop and maintain the brand’s image and reputation through consistent messaging and visual identity across all platforms.

Design and distribute promotional materials such as flyers, posters, and digital content. (Canva, Photoshop etc)

**Digital Marketing**:
Manage and grow the Restaurant and Bar’s social media presence (Facebook, Instagram, Tik Tok, Xiao Hong Shu, Lemon8 etc.).

Create engaging content, including posts, stories, videos, and graphics, to promote specials, events, and news.

Monitor and respond to customer feedback on social media platforms and review sites.

**Event Coordination**:
Plan, coordinate, and promote events (e.g., themed nights, whisky/red wine pairing events, tastings) to attract customers.

Work with local influencers, bloggers, a media to maximize event exposure.

**Advertising and Promotions**:
Develop and implement special promotions and offers to drive sales during peak and off-peak times.

Work with external partners (e.g., food delivery services, tourism boards) for joint marketing efforts.

Work with Mall Management for marketing activities and promotions.

**Customer Engagement**:
Implement loyalty programs and other customer retention strategies.

Analyze customer data to understand preferences and tailor marketing strategies accordingly.

**Market Research**:
Conduct market research to identify trends, competitors, and customer preferences.

Adjust marketing strategies based on research findings to stay competitive.

**Performance Analysis**:
Track, analyze, and report on the performance of marketing campaigns using tools like Google Analytics, social media insights, and POS data.

Make data-driven recommendations to optimize marketing efforts.

**Budget Management**:
Manage the marketing budget, ensuring all activities are cost-effective and deliver a positive return on investment.

Negotiate with vendors for advertising space, promotional materials, and other marketing services.

**Qualifications**:
Diploma in Marketing, Business, Communications, or a related field.

Proven experience in marketing, preferably in the hospitality or F&B industry.

Strong understanding of digital marketing, social media platforms, and content creation.

Ability to work independently and collaboratively in a fast-paced environment.

Creative thinking and problem-solving abilities.

Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Familiarity with marketing analytics tools (e.g., Google Analytics) and CRM software.

**Key Competencies**:
Strong organizational and project management skills.

Ability to manage multiple tasks and meet deadlines.

Detail-oriented with a focus on accuracy and quality.

Passion for food & beverages, and the hospitality industry.

**Benefits**:
Competitive salary and performance-based bonuses.

Employee discounts on food and beverages.

Opportunities for Career Advancement and Professional Development.

A dynamic and creative work environment.

**Summary of role requirements**:
Flexible hours available

No experience required for this role

Working rights required for this role

Expected start date for role: 02 June 2025

Expected salary: $2,500 - $3,200 per month

**Job Types**: Full-time, Permanent, Fresh graduate

Pay: $2,500.00 - $3,200.00 per month

**Benefits**:

- Employee discount
- Flexible schedule
- Food provided
- Work from home

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Lower Secondary Qualification (preferred)

Work Location: In person

Expected Start Date: 02/06/2025