Social Content Creator

2 weeks ago

Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Social Content Creator**

As the Social Content Creator, you'll be working with one of our clients - one of the largest technology companies in the world and helping them with growing their social media credentials across different platforms and target audiences.

You will work closely with the APAC Marketing teams when designing and delivering effective social media marketing content and evergreen rollouts - from supporting the ideation, development and production of video features and formats while also contributing to the visual effects including motion graphics, digital animations and special effects. You will also stay abreast of current and upcoming social trends, using relevant content analysis to effectively identify opportunities and inform future content strategies.

We’re looking for someone passionate about technology and social trends, who is well-versed in social media formats, and who has strong content and design skills.

Role:

- You will be responsible for the ideation, development, and production of high-entertainment-value and on-brand social native content for our client, from storyboarding, art directing, copywriting, video creation, etc.
- You own the entire process and production of social video content, low-touch and at scale, from ideation of creative concepts, pitching them to the team and client, to editing and exporting them for publishing.
- You own the creation of dynamic and compelling visual effects animation, simulations, particle systems and shaders that meet all aesthetic, design and technical requirements for the project.
- Keep up to date with content-related digital and social best practices, and industry trends to identify opportunities for engagement
- Build and drive new content ideas to meet social media targets and objectives, with effective presentation of ideas to internal stakeholders across countries and levels
- Ensure the client’s brand guidelines and voice are followed closely and remain consistent in the social content
- Collaboratively review scripts and briefs, providing creative input to develop comprehensive storyboards
- Stay on top of global and local design, effects and editing trends and proactively share these insights with the team to experiment and develop new innovative ways of telling the client’s brand story

You:

- 3+ years of experience creating awesome work for top brands, preferably with a mix of in-house and agency creative production experience,
- Proficiency in using specific editing software packages, such as Adobe Premiere Pro, Adobe After Effects, or Final Cut Pro.
- A good understanding of motion graphics, who knows your Adobe Creative Suite well, and you’re happy to bounce between all kinds of software (Photoshop and Illustrator) depending on the occasion.
- An excellent storyteller who can create engaging, conversational, and culturally resonant editorial narratives through social content in a simple, coherent manner.
- Some knowledge and experience with colour grading and treatment are a huge plus.
- Proficiency in using recording equipment and shooting high-quality videos.
- Proficiency in producing high-quality visual effects.
- Solid project management experience and commitment to quality and attention to detail
- Experience working with creative agencies and internal teams to drive media execution
- Passionate about working as part of a larger team to deliver on a common goal
- Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning across JAPAC.

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