
Specialist, Marketing
2 weeks ago
**Location**:Toa Payoh, SG**Job Summary**
Reporting to the General Manager directly, the Senior Specialist will be tasked to develop strategies and tactics to drive qualified traffic. Deploying successful marketing campaigns from ideation to execution. The goal is to grow and nurture our customer database and overall company revenues.
**General Responsibilities**
- Work closely with sales team to plan and execute event including exhibitions and seminars from start to finish to maximize lead generation and brand awareness.
- Optimize website performance such as traffic and conversion through SEO and SEA.
- Manage website content update
- Create marketing collaterals such as brochure, leaflet, poster with outside vendors.
- Grow followers on our social media page
- Work with regional marketing team to implement strategic initiatives.
- Marketing effectiveness tracking: Facilitate Google Analytics, Salesforce, and other analytical tools to track marketing effectiveness and refine annual marketing plans
- Manage marketing budget and cost / expenditure to ensure efficient usage of resources
**Functional Skills and Knowledge**
- Diploma or Bachelor’s degree in marketing or equivalent working experience.
- Experience with digital marketing and event marketing
- Motivated and responsible with good team spirit
- Able to work independently on complex marketing tasks
- Up to two years' experience in a similar role
- #LI-LO1
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