Associate Director, Global Media

6 days ago

Singapore MSD Full time

Drive impactful digital marketing and commercial excellence in Human Health business throughout the JCAP region.
- Join one of the world's leading biopharmaceutical companies with a presence in the region for over 60 years.
- Great opportunity to work with a best-in-class team of seasoned professionals in a vibrant, fast-moving, and agile environment.

**Overview**:
Digital Marketing and Commercial Excellence (DMCE) and the US Media Group are forming a new Global Media Team. The Associate Directors, Global Media will: Support Global Media Strategy in JCAP and region based on established priorities, Support local teams and AOR in implementing local media plans and Build meaningful partnerships in media space with sight on foundational support and innovation.

As the AD for Global Media, you should successfully manage a high-paced environment with multiple key stakeholders. You have strong leadership capabilities working with numerous global stakeholders. Have extensive experience in digital media marketing with demonstrated positive business impact leveraging digital capabilities to reach a broad audience.

**Key Responsibilities will include**:

- Work jointly with Global Team to develop a roadmap for Global Media Management Practices around planning, buying, optimization, and measurement and aligning them to established standards while following local requirements.
- Assist in creating a centralized approach to optimized media processes & structures, driving in-market innovation and tactical implementation with speed, impact, and efficiency.
- Work with regional stakeholders, agencies, and procurement on regional and local media initiatives.
- Build a relationship with AOR representatives to provide meaningful support and oversight of our teams' input and AOR output in media campaigns.
- Build meaningful media partnerships with industry players, 3rd party marketplace, and local platforms.
- Oversee Digital Agencies of Record in the region with the support of a robust KPI structure, establishing a feedback loop and partnership with procurement.
- Collaborate with teams on an assigned project around media capabilities and processes, thought leadership and implementation of best practices and standards, agency management and evaluation, etc.
- Support Global Media Strategy in the region
- Building and maintaining trusted relationships with brand leaders to ensure alignment
- Understanding and acting upon digital similarities and differences across key markets.
- Collaborating with teams across the enterprise to establish best practices
- Staying current with emerging and relevant channels and technology and infusing this knowledge across the organization
- Ensuring adherence to global legal and regulatory standards
- Creating opportunities to experiment, test, and learn

**Education Minimum Requirement**:

- Bachelor's Degree
- MBA preferred

**Required Experience and Skills**:

- Minimum of three (3) years of media experience
- In market experience, either in marketing or marketing services
- Agency performance management expertise
- Financial acumen and experience in budgeting, navigating scopes of work, and prioritizing spend

**Preferred Experience and Skills**:

- Strong organizational, verbal, and written communication skills
- Strong collaboration skills (demonstrated ability to work cross-functionally and cross-divisionally and lead teams to get work done
- Expertise working with various digital channels
- Experience using analytics to measure and optimize digital initiatives/campaigns
- Creative thinking / problem-solving skills
- Self-motivated; hands-on approach to work
- Experience with Agile with a bias towards speed and agility

**Who we are**:
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

**What we look for**:
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
No relocation

**VISA Sponsorship**:
**Travel Requirements**:
**Flexible Work Arrangements**:
**Shift**:
**Valid Driving License**:
**Hazardous Material(s)*

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