Brand Executive, Haircare and Homecare

1 week ago

Singapore MANDOM CORPORATION (SINGAPORE) PRIVATE LIMITED Full time

**About us
Founded in 1927, Mandom Corporation is a Japanese manufacturer and distributor of consumer products. From hair wax, cosmetics to shampoo, there is something for everyone to meet their daily needs. Some of the brands under our belt are: GATSBY, LUCIDO-L, Moist Diane and Heroine Make. As a company which focuses on Oyakudachi (dedication to service), we strive to provide the best quality products at affordable prices to consumers.

**What to expect
As the Brand Executive for our Haircare and Homecare categories, you will be in charge of overseeing every marketing aspect of the brands under your care. Reporting to the Assistant Brand Manager / Senior Brand Executive, you will be the main person in charge of the homecare brand, **Laundrin **, while providing support for our haircare brand, **Moist Diane **. You will also be in charge of a new haircare brand that will be launched in the near future. Our marketing team is full of young and dynamic personnel, and the company culture is family and team oriented.

Keen to embark on this rewarding and insightful journey? Send in your resumes now

**You will be in charge of:
**Brand Management
- Develop campaign communications and run integrated marketing campaigns for assigned brands to drive commercial growth
- Support in developing and implementing marketing initiatives by working with internal and external stakeholders to ensure campaign timelines are met

**Digital Marketing
- Content creation for assigned brands’ websites, social media and e-commerce pages
- Analyse website and social media content performances
- Monthly audit of assigned brands’ websites and e-commerce pages

**Trade Marketing
- Provide support to sales team for trade marketing needs to enhance store visibility and exposure
- Liaising with vendors to ensure timely execution of deliverables

**Operations
- Provide operational and administrative support for new product launches, promotional campaigns and other brand communication activities
- Support the execution of brand events (in-store roadshows, PR campaigns and/or consumer pop-up events)
- Prepare documentation for promotional activities
- Execution of sampling activities and promotion giveaways
- Preparation of copy and design briefs for product labels
- Preparation of monthly sales reports

**Who we are looking for
- Relevant Bachelor’s Degree, preferably in Marketing, Business Administration, Communications and New Media or other related disciplines
- Fresh graduates are welcome
- 1 to 2 years of experience in product management, formulating marketing strategies and executing marketing campaigns; preferably in the FMCG industry
- 1 to 2 years of experience in events planning and handling the full spectrum of marketing campaigns preferred
- Prior experience working with marketing/brand agencies will be an advantage
- Understands brand marketing, consumer behavior and able to identify market trends using data analytics
- Relevant content creation experience will be an added advantage
- Creative thinker and detail oriented
- Able to work independently and self-motivated
- Able to work well in a fast-paced environment and demonstrate multi-tasking abilities

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