Assistant Marketing Manager

2 weeks ago


Singapore FOOD CANOPY PTE. LTD. Full time

**Job Description**:
A strong passion in the marketing industry to deliver effective communication with the public is vital. He/she will also be responsible for research, content development, focused on long-term strategy, and thrives under tight deadlines and changing needs, establishing a good customer retention program, organizing information shared by and with the customer, and ensuring that company procedures are followed.

Conceptualising and presenting a good proposal are also an important skill required.

**Responsibilities:
- Report to the Director
- Actively work with Director to develop strategic brand marketing guidance and strategy in line with brand profile and positioning
- Manage Marketing Calendar throughout the year in a proactive manner; strategize and maximize the impact of marketing and advertising campaigns.
- Formulate effective marketing, brand and public relations campaigns, promotions and events to drive traffic to the outlets and brand visibility.
- Identify the best mix of media channels to support marketing plan, to deliver correct advertising message to target audience.
- Ideate PR and branding strategies and direction, conceptualize, establish and enforce the visual identity of Company's brands.
- Activate joint promotions or collaborations with 3rd party suppliers and business partners for effective returns.
- Develop copywriting materials & proofreading for PR efforts and marketing campaigns
- Proposal conceptualisation and presentation of tenders
- Work directly with the food and beverage ops teams on mechanics to drive covers and support revenue generation
- Liaise and manage vendors, food partners, and external partners
- Assist in outreaching and engaging corporate partners, community partners and the community
- Any other duties as and when assigned by Director

**Job Requirements:
- Min Degree in Marketing, Business, Mass Communication
- Min 3-4 years relevant experience in marketing/marcom
- Solid working experience in the related field of F&B or Retail and in managerial capacity will be an advantage.
- Experience in Advertising and Promotions campaigns management and possess good PR skill sets for working communications, managing events and understanding the media landscape.
- Able to multi task and work under pressure with tight deadlines to meet



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