Marketing Manager

2 weeks ago

Singapore CARDS CITADEL Full time

**Attachment Description**

As a Marketing Manager Trainee at our game card shop, you will be responsible for assisting in the development and execution of marketing strategies to promote our products, events, and community engagement initiatives. This role involves managing social media platforms, creating engaging content, coordinating promotional campaigns, and analyzing market trends to enhance brand awareness and drive sales. You will also collaborate with the team to organize tournaments, special events, and loyalty programs that attract and retain customers. Additionally, you will contribute to in-store merchandising, customer outreach, and partnership opportunities with influencers and local gaming communities. This position is ideal for someone passionate about trading card games, digital marketing, and building a vibrant player community while gaining hands-on experience in a retail gaming environment.

**Specific Responsibilities**

Individual to be involved in:
1. Create and schedule engaging content for platforms like Facebook, Instagram, and TikTok to promote products, events, and store updates.

2. Assist in planning and promoting in-store tournaments, game nights, and special events to attract and engage the trading card game community.

3. Develop marketing materials, including promotional graphics, blog posts, newsletters, and videos, to enhance brand visibility.

4. Interact with customers online and in-store, respond to inquiries, and build relationships to foster a loyal community.5. Monitor gaming trends, competitor strategies, and customer preferences to help optimize marketing campaigns.

6. Identify and work with local gaming influencers, streamers, and content creators to increase brand reach.

7. Assist in setting up promotional displays, signage, and loyalty programs to enhance the shopping experience and boost sales.

**Technical Skills and Competencies**

1. Learn to manage and create content for platforms on Social Media Marketing

2. Basic proficiency in design tools like Canva, Photoshop, or Premiere Pro for creating promotional materials and marketing content.

3. Organizational skills to assist in planning, promoting, and managing tournaments, in-store events, and online giveaways.

4. Strong writing skills for crafting engaging social media captions, blog posts, newsletters, and promotional descriptions.

5. Ability to use analytics tools (e.g., Meta Business Suite, Google Analytics) to track campaign performance and customer engagement.

6. Understanding of in-store product placement, promotional displays, and loyalty programs to optimize sales and customer experience.

**Duration**

6 months

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