Regional Marketing Manager, Apac

**Location**: Singapore, SG, 237994

**Company**:Corning

Requisition Number: 52837

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings - carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

**ROLES & RESPONSIBILITIES**
- Serve as the Segment Marketing Expert for Key Growth Segments and Applications in APAC.
- Develop segment expertise through engagement in the market
- Create and execute segment marketing plans including an integrated marketing plan (in collaboration with other parts of the organization)
- Develop & deploy marketing strategies and messages into Asian markets
- Brief leadership on plans, progress, or other topics associated with the growth segments or initiatives
- Deliver Business Growth
- Develop and manage all growth initiatives to establish brand awareness/preference/loyalty and drive incremental growth across the region
- Create, leverage, evaluate and improve marketing tools and processes to deliver growth
- Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities
- Understand how to create value in addition to the supply of products; Provide coordination and leadership to the organization as we craft offerings
- Develop tools, campaigns, seminars, or other creative means to generate prospects
- Engage with Marketing Operations to develop lead management processes and prepare the organization to convert prospects into opportunities
- Provide Marketing Thought Leadership
- Lead all aspects of the product launch / commercialization process - from strategy creation to execution
- Define value propositions and associated audience appropriate messaging for focus markets.
- Represent region in Market and Competitive intelligence to improve quality of our go-to-market strategies as well as competitor specific strategies as assigned
- Coach staff in developing and deploying marketing plans and messages into various market segments
- Segment / Application Knowledge
- Measure and report on success and opportunity in the market.
- Represent Corning in the Marketplace
- Present value proposition and marketing material at seminars and regional events to generate interest and prospects for Corning
- Collaborate with Sales, PLM and Market Development to plan events.
- Work to implement continuous improvement in our messaging to the market and verify that it is understood. Deliver the right messages and value propositions.
- Prospect Identification and Conversion
- Seek and qualify prospects from multiple sources for the segment
- Follow up on campaigns, programs or other lead generation activities
- Create campaigns within a specific segment and geography to generate Prospects
- Report on success at generating prospects, converting prospects and overall financial success
- Marketing
- Create segment and/or growth strategies. Includes coaching and/or assist staff in developing and executing these strategies to drive incremental growth
- Test and deploy marketing tools to sales teams in support of segment
- Evaluate financials for the value proposition against known or new market data. Ensure the value proposition remains effective. Keep sales equipped to close opportunities
- Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.
- Lead commercialization teams for products or solutions.
- Act as advisor to a commercialization team on any segment-specific topic.

**REQUIREMENTS**
- Minimum 10 years of experience in a marketing role.
- Demonstrated ability to act independently and operate under mínimal supervision.
- Flexibility to operate across various geographical or structural market segments
- Demonstrated creativity in new and different ways to fully leverage the capabilities of Corning, Inc.
- Demonstrated technical aptitude (ability to learn about products)
- Proven ability to cr