Marketing Manager
4 days ago
**Job Overview
**Job responsibilities**
- Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing campaigns across platforms to achieve business goals.
- Brand Management: Ability to shape and maintain brand identity, ensuring consistent communication and representation across all channels
- SEO/SEM Optimization: Lead the development of strategies for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to increase organic traffic, improve rankings, and optimize ad spend.
- Market research and analysis: Strong analytical skills to interpret market trends, consumer feedback and performance data. Ability to adjust strategies based on these insights
- Budget management: Managing budgets effectively to ensure high ROI on marketing initiatives
- Event planning and public relations: Experience in organizing product launches, beauty workshops, PR events especially in collaboration with retail partners
- Influencer and KOL: Skills in building relationships with beauty influencers, brand ambassadors and KOLs to expand brand reach
- Stay Updated on Trends: Keep up to date with the latest digital marketing trends, tools, and best practices to implement new ideas and technologies that give the company a competitive edge.
**Job Requirements**
- Degree in Marketing, Business or a related field.
- Deep Knowledge of Cosmetics Industry, specific knowledge of beauty, skincare, cosmetics sector including consumer behavior.
- Minimum 3-5 years of experience in marketing, preferably in the cosmetics or beauty industry.
- Experience in digital marketing, brand management, retail marketing is highly valued.
- Ability to work both independently and collaboratively within a team
We highly appreciate professionals who can contribute to the growth of our company and we provide performance bonuses to individuals who can help our company elevate to the next level.
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