Market Intelligence Analyst

2 weeks ago

Singapore Nanofilm Technologies International Limited Full time

Market Research**: Lead primary and secondary research to gather insights on market size, competitive positioning, customer preferences, industry trends, and emerging market opportunities.
- Market research into areas of new product development to support decisions into prioritizing new business areas for research development / business development.
- Competitive Analysis: Monitor and analyse competitors' activities, market share, strengths, weaknesses, pricing strategies, and go-to-market approaches. Provide regular competitor benchmarking reports.
- Customer Insights: Gather and analyse customer feedback, surveys, and behaviour data to understand customer needs and preferences. Collaborate with sales and marketing teams to ensure alignment with customer expectations
- Data Analysis & Reporting: Analyse data from various sources (e.g., internal data, market reports, industry publications) to identify trends and opportunities. Present findings in comprehensive reports, dashboards, and presentations to key stakeholders.
- Strategic Recommendations: Use market intelligence insights to make data-driven recommendations on product positioning, pricing, go-to-market strategies, and marketing campaigns.
- Collaboration: Work closely with marketing, product, sales, and leadership teams to ensure market intelligence informs decision-making processes and strategy development.
- Forecasting & Trend Analysis: Stay updated on industry trends, economic shifts, and customer preferences. Provide accurate market forecasts and scenario planning to guide long-term business strategies.
- Vendor & External Partner Management: Collaborate with external research vendors and agencies to gather additional insights, manage research projects, and enhance the overall market intelligence function.
- Thought Leadership: Regularly share insights and knowledge within the organization, ensuring stakeholders are informed of relevant trends and competitive movements.

**Requirements**:

- Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree preferred.
- 2-3 years of experience in market intelligence, market research, or competitive analysis, preferably in a B2B or technology environment.
- Strong analytical skills with the ability to synthesize large amounts of data into clear, actionable insights.
- Proficiency in data analysis tools (e.g., Excel, Power BI, Tableau) and experience with CRM and market research platforms.
- Strong communication and presentation skills, with the ability to present complex data to senior leadership in a clear and compelling manner.
- Knowledge of competitive intelligence practices and industry research methodologies.
- Experience in using databases, analytics tools, and research platforms (e.g., Gartner, Forrester, IDC, etc.).
- Working Location**:11 Tai Seng Drive (On-Site)**

**Level of Expertise**:

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