Head, Content

9 hours ago

Singapore Home Team Science and Technology Agency (HTX) Full time

**What the role is**
- We are looking for a talented and strategic-minded individual to join our team as the Head of Content and Media. In this role, you will lead and manage the content development and media relations team within the Strategic Communications department to promote and profile HTX as the agency that exponentially empowers Home Team Departments with science and tech to keep Singapore safe and secure through the website and in the media.
The content developed will be used and repurposed by the other teams in Strategic Communications for internal and external communications. A key role is to provide counsel with regard to the management of information during a crisis or for an issue so as to reduce the damage to the agency, and turn potentially negative news around.

**What you will be working on**
- Content development and creation
- Support the Content and Engagement teams in creating, developing, and executing the content formats to engage internal and external audiences across multiple channels and platforms, such as web articles, blogs, EDMs, videos, and social media
- Take ownership of the content calendar and lead the team to create and deliver high quality content to support corporate campaigns, events, internal communications and outreach
- Work with the digital team and the appointed agency to design, develop and maintain our corporate website
- Implement a SEO strategy to improve our online reach and provide monthly analysis of Google Analytics
- Research and analysis
- Gather intelligence from various sources (media reports, social media tracking, etc) to analyse and assess prevailing climate and landscape
- Website
- Work with DD and web editorial team to create and develop stories, and edit content on the web.
- Media Relations
- Lead Senior Manager, Media, in engaging local and international media
- Work with the media to position and publish positive stories on our corporate announcements and S&T stories that will be of interest to the public, and enhance HTX’s standing as a key S&T agency.
- Management of information during a crise and for an issue
- Work with Director, Deputy Director and owner divisions to identify hot potato issues that might arise as well as define key desired outcomes.
- Recommend comms plan (platform, positioning, messaging, strategy, tactics, Q&As) to achieve the desired outcomes.
- Where applicable, shape announcement such that possible backlash is mitigated.
- Comms Counsel and Training
- Develop and organise a media spokesmanship programme for Senior Management, Leads and engineers/scientists to equip them to speak to the media and at external fora about their work and HTX.
- Coach engineers and scientists to present their ideas in a coherent, succinct and engaging manner.

**What we are looking for**
- 15+ years of experience with excellent skills in story-telling and a strong background in research (liberal arts)
- At least 8 years of proven track record in supervisory experience in any of the following:
a. the newsroom

b. communications agency

c. in-house communications team
- Proactive
- Creative
- Strong analytical skills
- Excellent sensing of news and happenings around the globe, in Singapore and within HTX and the Home Team
- Ability to think critically, analytically and strategically
- Strong storytelling skills to distill complex ideas into effective narratives

All new appointees will be appointed on a two-year contract in the first instance.

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