Sr. Global Campaigns Manager

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favourite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organisations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organisation. With Confluent, organisations can create a central nervous system to innovate and win in a digital-first world.

We’re looking for self-motivated team members who crave a challenge and feel energised to roll up their sleeves and help realise Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.

Dubbed an "open-source unicorn" by Forbes, Confluent is the fastest-growing enterprise subscription company our investors have ever seen. And how are we growing so fast? By pioneering a new technology category with an event streaming platform, which enables companies to leverage their data as a continually updating stream of events, not as static snapshots. This innovation has led Coatue Management, Altimeter Capital and Franklin Templeton to join earlier investors Sequoia Capital, Benchmark, and Index Ventures in the recent Series E financing of a combined $250 million at a $4.5B valuation. Our product has been adopted by Fortune 100 customers across all industries, and we’re being led by the best in the space—our founders were the original creators of Apache Kafka®. We’re looking for talented and amazing team players who want to accelerate our growth, while doing some of the best work of their careers. Join us as we build the next transformative technology platform

**About the team**:The Confluent Global Revenue Marketing team is chartered to build and scale efficient go-to-market strategies, partnering with sales and engaging customers/prospects with targeted campaigns and high touch field marketing activities that build pipeline and drive predictable revenue. This position reports to the Director of APAC Marketing and dotted line to the Director of Global Campaigns.
- We are looking for an exceptional campaigns professional to be a key leader in the planning, execution, and optimization of integrated campaigns focused on driving market growth, awareness and sales pipeline across APAC core markets.

**Responsibilities**:

- Build out the overall campaign strategy for APAC, aligning global campaigns with regional demands and activations to generate awareness and sales pipeline across the region.
- Adopt and adapt programs and campaigns to ensure consistent execution of global campaigns and initiatives in the region. Provide feedback on campaign adaptation requirements in order to resonate with the target audience in the region and countries.
- Manage campaign(s) set-up and tracking UTMs, understand user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement for campaign performance.
- Ensure tagging of all applicable APAC campaigns and field marketing activities roll up to global parent campaigns, monitor ongoing governance.
- Responsible for local coordination, localization, monitoring and optimization of global campaigns in APAC, collaborating with the global campaigns team and local field, product marketing, MOPS and marketing communications teams.
- Collaborate to integrate Confluent-led campaigns with partners, execute campaign strategies leveraging the partner ecosystem to reach their prospects and generate top of funnel inquiries/PG.
- Measure & optimize campaign performance against full funnel KPIsI/ goals; manage program budget as required and related PO process and tracking.
- Partner closely with Digital and PAYG marketing leads in the region to drive strategies for sign-ups, PAOs, etc. complimentary to campaign goals.
- Implement industry best practices for driving efficiencies in campaign execution across all channels, keep up with latest trends on regional audience insights, industries, and B2B buying roles and behavior.

**Requirements**:

- 5-8+ years experience in B2B integrated digital campaigns management experience including, ABM marketing and/or product marketing, multi-channels marketing campaigns in SaaS space preferred.
- Deep understanding of APAC core markets, competitive landscape, audience insights, key industries plus hands-on experience running successful full funnel campaigns within the reg