Digital Content Strategist

**About The Role**

We’re looking for a creative powerhouse Digital Content Strategist who lives and breathes social media trends. In this role, you will take the lead in generating ideas for content ranging from TikTok trend-jacking videos to engaging Instagram Reels and static posts. You’ll work closely with our graphic designer team to conceptualise, plan and bring the ideas to life - ensuring they align with brand objectives, tone and voice, resonate with target audiences and deliver measurable results. Beyond creativity, you’ll have the opportunity to oversee social media account management to ensure client satisfaction.

**Duties and Responsibilities**:
**1. Content Strategy, Conceptualisation & Execution**
- Develop content pillars, storyboards, and creative concepts for social media, websites, and other digital platforms.
- Craft cohesive strategies that reflect brand positioning and business goals.
- Oversee content production workflows with graphic designers, videographers, photographers, writers, and other creative partners to deliver high-quality, on-brand storytelling.
- Provide art direction during shoots to ensure the final output matches the brand vision
- Plan, schedule, and publish content that maximises reach and engagement.

**2. Social Media & Trends**
- Track and identify relevant social media trends, especially on TikTok and Instagram.
- Propose and develop creative video and static posts based on the current trends and audience digital behaviours.
- Write engaging scripts, captions, narratives and ad copies tailored to each platform’s tone and audience.
- Prepare storyboards when necessary.

**3. Analytics, Optimisation & Reporting**
- Track and analyse performance metrics across platforms.
- Use insights to refine content strategies for improved ROI.
- Prepare client reports with actionable recommendations.

**4. Account Management & Client Satisfaction**
- Serve as the primary client contact, ensuring project timelines, deliverables, and expectations are met for social media management accounts.
- Conduct regular check-ins and account reviews to strengthen relationships.
- Anticipate client needs and proactively offer strategic and creative solutions.

**5. Strategy Collaboration**
- Benchmark, identify & partner with influencers or external brands to capitalise on engagement opportunities for our clients
- Support pitches and proposals with content strategy insights.

**Qualifications and Qualities**
- Bachelor’s degree in Business, Marketing, Communications, Economics (with a major in Marketing), or any other relevant discipline.
- At least 1 year of experience in digital marketing, content strategy, social media marketing or SEO; fresh graduates are also encouraged to apply.
- Singaporeans or Singapore PRs are encouraged to apply.
- Strong creative ideation skills with proven success in multi-platform storytelling.
- Excellent written and verbal communication, presentation, and relationship-building skills.
- Strong analytical and quantitative abilities, with the ability to develop and deliver consulting presentations. Fluency in English is mandatory.
- Proficient with social media platforms like TikTok, Instagram, Facebook, YouTube, XiaoHongShu, LinkedIn etc.
- Highly organised, proactive, independent and comfortable managing multiple client accounts in a fast-paced environment.