Digital / Marketing Manager (Finance / Fintech
2 weeks ago
**Job Description**:
- Plan and execute all online and offline marketing campaigns
- Work with creative team to create all content design on all marketing activities and sales activities;
- Build and maintain our social media and community presence
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Brainstorm new and creative growth strategies;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels;
- Collaborate with agencies and other vendor partners;
- Provide guidance and promote webinar and steaming service;
- Work with local and global analyst and assist in preparation and creation of education package;
- Identify influential forums and FX related websites, Monitor and post (articles, promotions, market outlook and etc) on these medias on regular basis.
- Manage relationships with external vendors and local medias to ensure high-quality and timely execution of marketing programs;
- Arrange road shows, expos and offline seminars;
- Support marketing project development under the direction of Global Marketing Team;
- Assist team members with day to day marketing tasks and coordinating marketing projects and activities as requested;
- Market research, identify the effective innovative marketing strategy; understand competitor’s product offering, marketing strategy, and unique selling points
**Requirements**:
- Bachelor’s degree in any field of study
- A minimum of 3 years working experience in a marketing or advertising position
- In-depth knowledge of various social media platforms, paid ads, CRM software, best practices, and website analytics
- Highly creative with excellent analytical abilities
- Outstanding verbal and written communication and interpersonal skills
- Excellent English in written and spoken
- Hands on experience with marketing tools and practices
- Strong analytical and project management skills.
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