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Senior Manager, Addressable Excellence

2 weeks ago

Singapore GROUPM ASIA PACIFIC HOLDINGS PTE. LTD. Full time

GroupM Nexus is seeking a passionate and driven programmatic expert to join our regional Addressable Media Excellence (AME) team - the driving force behind all Nexus Media Solutions and Programmatic Practice activity in APAC.

In this exciting role, you'll be at the forefront of programmatic innovation, collaborating closely with Client Growth, Solutions Science, and the wider Programmatic Practice team to deliver exceptional results for our clients.

This isn't just another job - it's a chance to:

- Be the APAC AI expert: Empower our markets with expertise on our cutting-edge AI-powered platform (i.e. GroupM Copilot and Create) unlocking new possibilities and driving adoption.
- Elevate programmatic performance across the region: Share your knowledge and best practices to elevate programmatic strategies and campaign performance across diverse APAC markets.
- Drive strategic advancements: Collaborate with internal teams and vendors to pioneer innovative solutions, optimize campaigns, and streamline operational efficiency.
- Become a trusted voice in the industry: Develop insightful documentation and training materials, sharing your programmatic expertise and shaping best practices.
- Thrive in a collaborative environment: Partner with client growth and cross-functional teams to craft compelling narratives, build winning solutions, and ensure client success.
- Turn data into a competitive advantage: Leverage data-driven insights to inform campaign strategies, optimize targeting and creatives, and deliver exceptional results across all channels.

If you're a positive, enthusiastic, and adaptable programmatic professional eager to embrace new challenges and make a real impact, we want to hear from you

**Reporting of the role**

This role reports to the **Director, Programmatic Trading - **AME.**

**3 best things about the job**:
1. It’s a great work environment - You will collaborate with a group of quick witted, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.

2. Opinions and ideas are highly encouraged, and everyone has a voice at Nexus. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of Nexus.

3. It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday.

**Measures of success -**

**In three months**:

- Gain an in depth understanding of the programmatic landscape
- Undergo Nexus Induction trainings on the various Nexus platforms and tools to have a full understanding of how Nexus operates
- Certified on key platforms and technology Nexus programmatic practitioners utilise
- Up to speed with the various DSPs beta offerings and formulating test and learn initiatives with local markets
- Understand GroupM programmatic operational excellence guidelines, including campaign governance, brand-safety best practices and supply path optimization etc.
- Understand Nexus Media Solution commercial model, unique value propositions, and solution offering packages.
- Gain rapport with local markets and agency key account stakeholders.

**In six months**:

- Build a deep familiarity with our clients’ businesses, strategies, and media-buying goals
- Work closely with regional Client Growth Team on key clients on
- Strategies for performance and efficiency
- Digital process audit guidance (where applicable)
- Provide governance on Brand Safety Adoption in markets and campaigns
- Support local markets and promote AI usage
- Continue to refine gaps/processes/tools to improve campaign performance and efficiency

**In twelve months**:

- Be an integral part of the team and add value in all aspects assigned
- Be confident to hold training sessions where applicable
- Be knowledgeable to run omni channel campaigns
- Be a trusted advisor to both regional and local markets on Trading queries
- Be motivated to always Test and Learn, share and seek different optimization tactics and knowledge share with the wider trading team

**Strategic Responsibilities -**

**AI Expertise**:

- **Be the APAC Copilot expert**:Provide expertise, training, and support for our AI-powered platform, driving adoption and identifying new use cases.
- **Champion AI innovation**:Lead test-and-learn initiatives of AI offerings in the marketplace, monitor performance, draw insights and make recommendations, and stay abreast of industry trends to unlock new opportunities.

**Programmatic Practice & Addressable Media Excellence**:

- **Elevate programmatic performance**:Serve as a regional expert, providing guidance, best practices, and technical troubleshooting to assigned markets.
- **Standardize programmatic execution for client success**:Co-develop GroupM POVs with global taskforces to design and set GroupM programmatic standards to build