Marketing Planner

1 week ago

Singapore SUNS PTE. LTD. Full time

A Marketing Planner is responsible for developing and executing marketing plans and strategies to achieve business goals. Their job description typically includes:
1. **Strategy Development**: Collaborating with marketing and business teams to create comprehensive marketing plans aligned with company objectives.

2. **Market Research**: Conducting market research to identify target audiences, trends, and competitive landscapes.

3. **Budget Management**: Managing marketing budgets and allocating resources effectively to maximize ROI.

4. **Campaign Planning**: Developing and coordinating marketing campaigns across various channels, such as digital, print, social media, and events.

5. **Content Strategy**: Overseeing content creation and distribution, including website content, blog posts, social media updates, and advertising materials.

6. **Data Analysis**: Analyzing marketing data and performance metrics to evaluate the effectiveness of campaigns and making data-driven decisions.

7. **Timeline Management**: Creating project timelines, setting deadlines, and ensuring that marketing initiatives are executed on schedule.

8. **Collaboration**: Working closely with cross-functional teams, including sales, design, and product development, to ensure a unified marketing strategy.

10. **Reporting**: Preparing regular reports to communicate the status and outcomes of marketing activities to stakeholders.

11. **Adaptation**: Staying up-to-date with industry trends and adjusting marketing plans accordingly to remain competitive.

12. **Problem Solving**: Addressing challenges and issues that arise during marketing campaigns and finding solutions to optimize results.

13. **Communication**: Effective communication skills to convey marketing strategies and results to both internal and external stakeholders.

14. **Compliance**: Ensuring marketing activities adhere to legal and ethical standards, including data protection and advertising regulations.

15. **Measurement**: Setting key performance indicators (KPIs) and measuring marketing success against these metrics.

A successful Marketing Planner combines creativity, analytical skills, and strategic thinking to drive business growth through effective marketing initiatives.

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