Creative Strategist

**Build, Scale & Operate Leading DTC Brands alongside A-Players***:
**Maneuver Marketing**:
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

**This is just the beginning of our journey, and you could be part of the next stage of our growth**

**Your Next Role**:
As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence.

Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.

**What You’ll do**:
**Conduct In-Depth Visual Research**:

- Dive into market trends, competitor strategies, and customer insights using diverse resources like forums, social media feeds, Google trends, and ad spy tools.
- Distil findings to inform innovative, high-performing creative strategies that resonate with our target demographic.

**Execute a Strategic Creative Testing Process**:

- Implement top-performing direct response creative elements within our account, including formats, hooks, and angles.
- Develop and test new concepts by segmenting production schedules, optimizing successful elements and continuously introducing fresh ideas.
- Collaborate across teams to refine and scale high-performing concepts.

**Plan for Every Stage of the Customer Journey**:

- Design creatives tailored to each stage of the customer journey, from awareness (ToFu) to conversion (BoFu) and beyond.
- Craft concepts that resonate at each stage, such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent.

**Create Engaging, Viral Content**:

- Develop ads with a strong emphasis on emotional engagement, using top-of-mind awareness strategies to create viral, shareable content.
- Identify emerging trends and integrate them into both static and video content to drive brand visibility and emotional connection.

**Optimize Conversion Levers**:

- Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates.

**How you’ll Succeed**:

- Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions.
- Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio.
- Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests.

**What You Bring**:

- 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data.
- Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
- Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals.
- Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
- A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
- Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.