Svp, Content Marketing
7 days ago
Location:
**Singapore**
- Department: Marketing & Communications- Location: Singapore- Paid Creatives & Messaging Planning and Production:
- Manage and improve all qualitative aspects of paid channel ads: ad content / creative template design / messaging;
- Integrate different paid channels / ad formats with overall country branding communication roadmap and user lifecycle journeys to build best practices for every single creative element
- Develop and safeguard content production SOP from template design to channel output
- Content Marketing for User Operation Mechanics:
- Design onsite and offsite content strategies for user growth products and promotion mechanism to create user awareness and drive adoption
- Create engaging creatives that can be repurposed for local markets
- Communication Strategy:
- Design communication strategy for growth products to maximise the impact of onsite promotion mechanism across paid channels
- Strong pulse on APAC marketing trends, media channel browsing behaviour and user demographics to design the most effective ways of story telling style / format / design
- Innovation and Growth:
- Bring paid channels to its full potential by testing the latest products and features
- Always challenge the status quo and suggest ideas for A/B & multivariate testing. Work closely with channel specialist to plan test, track test results and build up learning library
**Job Requirements**
- Requirements and Skillsets- 7+ years in user experience or relevant content marketing positions. Ecommerce industry is a plus
- Have a good understanding of social media marketing, mobile app marketing landscape & online shopper journey
- Have a passion for good design and copywriting, and an eye to distinguish a good ad content/creative vs a bad one, and always think from a user perspective to challenge the status quo
- Highly comfortable with numbers & excellent analytical skills
- Proficient in using Photoshop and sketch
- Experience in working with video production, running blogs is a plus
- Highly self-motivated, proactive, can-do attitude.
- Ability to effectively communicate with cross functional teams.
- Ability to work under pressure in a fast-paced, rapidly changing environment
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