IT Marketing Technology Lead

1 week ago

Singapore STORHUB MANAGEMENT PTE. LTD. Full time

Co-founded in 2019 by a leading US private equity company and management, the Company has rapidly grown to become the largest owner-operator of self-storage in Asia with nearly US$1.2 billion of AUM and over 370 locations: with operations in Singapore, China, Hong Kong, South Korea, Japan, Malaysia, Thailand, and Australia. The Company is targeting to become the dominant self-storage platform in Asia-Pacific over the next five years through organic growth and strategic M&A.

**Role Summary**:
In support of StorHub’ s growth strategy, a new role has been created to enhance customer experience and improve operational efficiency through the use of technology.

We are seeking a data-driven and technically skilled **Marketing Technology Lead**with deep expertise in **HubSpot**to lead our marketing automation, CRM configuration, and digital campaign operations. This role bridges the gap between marketing and IT, ensuring seamless integration of tools, accurate data flow, and technology-enabled marketing performance.

**Duties & Responsibilities**:
**HubSpot Platform Management**
- Customize and optimize HubSpot modules to align with marketing and sales processes.
- Ensure data integrity, segmentation accuracy, and compliance with GDPR/PDPA/other data regulations.

**Martech Stack Integration & Optimization**
- Integrate HubSpot with other platforms (CMS, Salesforce/ERP, ad platforms, webinar tools, etc.).
- Collaborate with IT and vendors to maintain API connections, troubleshoot sync issues, and scale integrations.
- Evaluate and recommend new technologies to enhance the marketing stack.

**Campaign Execution & Enablement**
- Support marketing teams with the technical setup of multi-channel campaigns (landing pages, nurture flows, tracking pixels, etc.).
- Manage A/B tests, personalization rules, and campaign performance dashboards.
- Provide training and support to users across marketing, sales, and customer success.

**Data & Reporting**
- Build and maintain marketing and revenue dashboards in HubSpot and/or external BI tools.
- Track KPIs such as lead lifecycle, conversion rates, pipeline velocity, and attribution modeling.
- Analyze campaign and funnel performance to derive actionable insights.

**Job Requirements**
**Education**
- Bachelor’s degree in Marketing, Information Systems, Digital Media, or related field.
- 3-5 years of experience in digital marketing, marketing operations, or CRM administration.
- Hands-on experience with HubSpot Marketing and Sales Hubs (HubSpot certifications preferred).
- Experience integrating HubSpot with Salesforce, CMSs, and other tools via native integrations or APIs.

**Skills & Competencies**:

- Strong analytical and technical troubleshooting skills.
- Detail-oriented with a passion for clean data and scalable processes.
- Ability to communicate complex technical concepts to non-technical stakeholders.
- Strong project management and cross-functional collaboration skills.
- Growth mindset with a focus on automation and continuous improvement.

**Preferred Tools & Platforms**:

- HubSpot
- Google Analytics, Google Tag Manager
- Salesforce or other CRMs
- Zapier, Make, or similar workflow automation tools
- CMS platforms (e.g., WordPress, Webflow)

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