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Market & Competitive Intelligence Lead

2 weeks ago

Singapore Bayer Full time

**Market & Competitive Intelligence Lead**

The Market & Competitive Intelligence Lead is responsible in ensuring that a sound and consistent set of base market data (overall market & by competitor) is built for all strategic market segments across the region. This role will also provide guidance to countries on segments / crops and approach for market estimation as well as create and manage a compliant framework for gathering and activating information to enable competitor performance analysis.

**YOUR TASKS AND RESPONSIBILITIES**:
Steer BI Processes:

- Drive business intelligence reporting processes (AgroWin, Optimas, ACe) ensuring a sound and consistent set of market & sales data is built across the region.
- Support business planning & review processes (Forecast, MUP, Sales Review) with external market analyses & market share development for all strategic segments.
- Monitor & track competitor performance in close collaboration with Customer Insights, Market Development team & BI community.

Digitalize Analytics Journey:

- Partner with global and regional Digital Transformation teams and external agencies to enhance the overall digital analytics journey.
- Strategically lead business/functional analysts, programmer/analysts, database/data warehouse administrators, and data stewards/functional owners to achieve common vision around digitalization of data and insights; and creating seamless user experience.
- Drive change management to increase adoption rate of digital platforms and develop digital mindset of the commercial team.

Advance Analytics Capabilities:

- Pilot advanced analytics projects with appropriate modelling techniques in an agile manner in close collaboration with Decision Science team
- Scale up successful use cases to other country / cluster with customizations to different market conditions & assumptions
- Using statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
- Analyzing local, national, and global trends that impact both the organization and the industry
- Preparing reports for the management stating trends, patterns, and predictions using relevant data

**WHO YOU ARE**:

- Bachelors Degree in Business, Technology, Data Analytics, Marketing or equaivalent.
- Familiarity/expertise in, conjoint analysis, root cause & effect business research.
- Knowledge of Agribusiness is a plus.
- Critical, strategic and insightful thinking, with strong analytical skills and statistical orientation (SPSS or other statistical analytics software skill as a plus).
- Ability to convert qualitative and qualitative data from various sources info actionable information, and to derive business insights from it.
- Influencing senior stakeholders on business decisions.
- Experience interfacing with global organization and ability to acknowledge and work successfully with people from a variety of different cultures.
- Ability to command any other Asian language knowledge or variable language skills is a plus.

**Application Period**:
27 Jan - 26 Feb
**Reference Code**:
560540

**Division**:
Crop Science
**Location**:
Singapore

**Functional Area**:
Marketing
**Position Grade**:
VS 1.3

**Employment Type**:
Regular
**Work Time**:
**Contact Us**

**Address**
**Telephone**
**E-Mail**

Bayer (South East Asia) Pte Ltd.
2 Tanjong Katong Road,
07-01, Paya Lebar Quarter 3,
Singapore 437161