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Marketing Manager

2 weeks ago

Singapore Ross Video Full time

Why Work at Ross Video?
We have a great group of people working together to create and deliver cutting edge products that look amazing and are easy to use. We go all out so that our customers can have the best possible experience and achieve quality results. With a product focus, continual learning, results driven processes, and creative thinking, we constantly strive to improve our solutions and to deliver results. If you've ever watched live television, news, sports, or entertainment, you've seen our products in use. All of the major Hollywood award shows, most professional sports teams, and many of the largest broadcasters in the world use Ross Video technology. Get behind the scenes and learn about what it takes to make live events possible. If that resonates, and you’re someone with integrity, commitment, and a strong drive to deliver great products, we’d love to hear from you.
We currently have an exciting opportunity for an APAC Marketing Manager to join a growing and fast-paced global technology company headquartered in Ottawa, Canada, with offices in North America, Europe and Asia.
As the APAC Marketing Manager, you will be key in driving and implementing the APAC marketing strategy across all online/offline channels. Working closely with their international office and managing local agencies, you will oversee the entire brand image across multiple touchpoints, increase market position and share, and work closely with the sales team to drive revenue pipeline growth.
This is a fantastic chance to join an energised and motivated workforce at the forefront of manufacturing live production technology. They span multiple industries, working with top-tier broadcasters, sports stadiums, football teams and Fortune 500 companies. There is never a dull moment for a marketer at Ross
Whom you report to Director, Marketing - Regional
**What we offer**:
Ross offers competitive salaries, comprehensive health plans, and several perks to help you perform at your best.
Some of these perks include flexible hours, generous paid time off, a wellness allowance, an employee share ownership program, professional development support, and many fun social activities and events
Best of all, you will be part of the Ross Video team, and we’ve got an energising environment here.
**What the job is all about**:

- Develop and implement the annual APAC marketing plan in alignment with corporate priorities, regional sales objectives, and product strategies.
- Adapt and localize global marketing campaigns to ensure maximum impact and regional resonance across diverse APAC markets.
- Collaborate with Ross Video’s global PR agency to drive editorial placements and media engagement in the APAC region.
- Identify regional storytelling opportunities and work with internal teams to create relevant content and customer success stories.
- Oversee the regional marketing budget, ensuring effective allocation of resources and maximum ROI.
- Deliver monthly performance reports highlighting key KPIs, campaign outcomes, and regional insights to the Director of Regional Marketing and APAC Sales leadership.
- Advise on regional market nuances to ensure that global demand generation programs and corporate messaging are culturally and linguistically appropriate.
- Define the strategic objectives, positioning, and success metrics for regional events and trade shows in partnership with the sales and global events teams.

Who You Are
We’re looking for a proactive, strategic, and adaptable marketing professional who thrives in a fast-paced, collaborative environment. You’re an exceptional communicator with a passion for crafting impactful marketing experiences and a proven ability to lead initiatives across cultures and time zones.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree a plus).
- Minimum 5 years of B2B marketing experience, ideally within the broadcast, media, or technology sectors.
- Proven success in developing and executing integrated marketing campaigns that drive measurable results.
- Experience collaborating with cross-functional regional and global teams, including sales, product management, and external agencies.

Skills & Competencies
- Entrepreneurial mindset with a strong ability to work autonomously and within a team, set priorities, and manage multiple projects.
- Strategic thinker with a hands-on approach to execution and continuous improvement.
- Demonstrated ability to generate demand and leads through innovative campaigns and customer engagement strategies.
- Excellent verbal and written communication skills, with a talent for storytelling and audience-centric messaging.
- Highly organized with exceptional project management skills; consistently delivers on time and within budget.

Nice to Have
- Familiarity with tools such as Microsoft Office, Salesforce CRM, Salesforce Account Engagement (formerly Pardot), Google Analytics, Asana, Adobe Acrobat, and