Director, Creative

2 weeks ago


Queenstown, Singapore Warner Bros. Discovery Full time

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your New Role**

The Director, Product Development, Brand Assurance and Creative, will direct and oversee all stages of product development for all categories, from initial concept through to production, in support of the licensing and business strategies set forward by their Category counterparts. They will be responsible for directing the development and creatively supporting the agents and licensees, while maintaining age appropriate, differentiated, lifestyle driven products in all categories. While driving the creative strategy and execution for all product categories for the INSEAK region, they will review and manage all product submissions, evaluating them for Product Integrity, Brand Integrity and Character Integrity - following all required BA, Legal and Franchise guidelines. This role will perform multiple Creative and Product Development functions, such as developing seasonal creative strategies, product design, graphic design, typography, trend research, pitches and presentations, as well as creative tools to support and inspire licensees in their development. The role liaises with Local Category and Marketing counterparts to drive cohesive, synergistic creative materials and strategies to support the brands, as well as Global stakeholders in Franchise, Legal and 3rd party partners. They would also partner closely with the Regional Creative Head and Creative counterparts in the other regions.

**Your Role Accountabilities**

**25%**

**_ Trend, Design and Creative Strategy_**
- Present creative workshops on a regional level in partnership with Marketing and Category, for agents and licensees.
- Translate our IP into market right graphic designs and products, while following franchise guidelines.
- Manage and art direct outside agencies and freelancers when additional creative resources are involved, while keeping key stakeholders and partners in the loop.
- Follow established timelines and key dates for any creative deliverables. Adhere to strict production schedules when designing and managing in-house resources and vendors in the creation of all art.
- Work as part of the broader Global Product, Experiences and Creative team to produce materials such as style guides, design kits, POP, Signage, In-Store Environments, Product Concepts, and research boards for internal/external use.
- Understand and execute creative strategy, product design, print and pattern development, color, and typography and work with licensees to achieve the best creative outcome.
- Drive creative workshops to present new creative assets, product strategies and trends, to help inspire licensees in the creation of products in all categories.

**25%**

**_ Product Development_**
- Represent the WBDCP SEAK Creative team in meetings with agents and licensees via conference call, virtual or in-person presentations, visiting their offices or plants and internal meetings for the purpose of reinforcing WBDCP’s creative brand standards on product.
- Inspire and influence agents, licensees and retailers, building essential relationships to help grow our brands
- Lead and manage the overall product direction of the fashion, home, toys and FMCG and promotional businesses
- Develop new business opportunities and extend existing business across all categories.
- Integrate knowledge of marketplace into product assortment with Warner Bros.’ characters
- Advance and elevate the product, ensuring quality and value
- Develop best practices, implement and share across all business segments
- Oversee product negotiations and set team goals for continued improvement of deliveries
- Pro-actively evaluates licensee’s schedules and manufacturing processes to facilitate their compliance with our product approval processes.
- Participate in meetings with Category to train agents, licensees and its product development teams on how to use style guides and design kits in order to maximize the use of all materials that are developed to support our properties.
- Provide creative and design related onboarding and support to agents and licensees.
- Work closely with category managers to produce fresh, compelling designs that meet the business needs / strategies.

**25%**

**_ Brand Assurance_**
- Have a strong understan


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