
Freelance Social Media Manager
1 week ago
Overshade Collective is a streetwear eyewear brand that redefines how sunglasses connect with subcultures. Rooted in a passion for individuality and inclusivity, we craft eyewear that represents self-expression, while seamlessly blending high-fashion aesthetics with urban edge.
With a focus on both local and international markets, Overshade Collective stands at the intersection of fashion and subcultural identity, offering unique designs that speak to a global audience.
**Responsibilities**:
**1. Social Media and Meta Ads Management**
- Oversee and manage our social media platforms, with a primary focus on **Instagram** and **Facebook** to drive sales through **Meta Ads**.
- Develop and execute effective Meta Ads strategies, analyze campaign performance, and implement optimizations to achieve sales goals.
- Manage digital campaign budgets to ensure optimal ROI.
- Expand our presence on **TikTok** for brand awareness while maintaining Facebook and Instagram as top priorities.
**2. Fortnightly Online or In-person Meetings**
- Participate in **4 hours of meetings per fortnight** (divided depending on agenda).
- Use these meetings to update the team on ad performance, content needs, deadlines, and future plans for social media growth.
**3. Weekly Updates**
- Provide a **written update or presentation** outlining tasks completed, upcoming plans, and alignment with long-term objectives.
**Job Requirements**:
- Proven experience managing social media and running ads for **startups** or **fashion brands** (both is a plus).
- Past success in managing **Meta Ads. **Experience in **international markets** would be a valuable bonus.
- Strong analytical skills to evaluate data and enhance campaign performance.
**Work Arrangement**
- **Remote Work**: Remote-friendly, with flexibility to work while traveling.
**Job Types**: Full-time, Freelance
Pay: $1,500.00 - $2,000.00 per month
**Benefits**:
- Flexible schedule
- Work from home
Work Location: Remote
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