Deputy Director/ Assistant Director, Communications
7 days ago
**DEPUTY DIRECTOR/ ASSISTANT DIRECTOR, COMMUNICATIONS AND ENGAGEMENT**
**UNIVERSITY OF THE ARTS SINGAPORE**
**Key Roles & Responsibilities**
To work with the University’s senior leadership (Vice-Chancellor and Chief Operating Officer) to:
- Oversee all communications activities to build and maintain stewardship of the University corporate identity.
- Plan, develop and implement the University’s marketing communications strategy to raise the profile of the University and strengthen its position as a leading arts tertiary education institution in the region. This will include consulting and working with relevant stakeholders to initiate and produce the full spectrum of online and offline materials, including but not limited to recruitment campaigns, collateral, digital and content marketing and institutional events marketing.
- Lead in the development and maintenance of the University’s corporate websites, in particular that of the student admissions portals during the initial start-up phase, and digital media assets such as Facebook, Instagram and TikTok for the University. This will include the creation, maintenance, and deployment of Search Engine Optimisation (SEO) for the University’s websites and other digital media assets.
- Acts as the University’s corporate spokesperson and responds to members of media and public in a timely manner, develops and distributes press releases and other communications material as needed.
- Develops, implements, and adheres to the communications budget for the University.
- Lead in the development and implementation of policies to enhance and improve the operational efficiency, effectiveness, and productivity of the communications processes within the department.
This is a supervisory role.
**Requirements**:
- Extensive relevant experience in public relations/corporate communications in a large organisation or public relations (PR) consultancy, including in a senior supervisory role in established medium-sized/large institutions. Sound knowledge of collateral production practices.
- Strong interpersonal, analytical, quantitative as well as written and oral communication skills.
- Ability to engage with people from diverse backgrounds.
- Ability to work well independently as well as in teams within tight timelines.
- Resourceful, keen eye for detail, a good sense of perspective and intellectual curiosity.
- Strong interest in developments in higher education and the arts.
- Comfortable with ambiguity, action-focused, and willing to explore new ideas.
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