SEO Specialist

2 weeks ago

Singapore Zenyum Pte. Ltd. Full time

Singapore /- Marketing /- Full-Time**About Zenyum**
- Zenyum is one of Asia’s largest consumer brands in the making.
- **We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.
- We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world’s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to
- **create a place that you will want to show up for every single morning**, and create products that make you smile more.

**Join us in our mission to spread smiles across Asia**

**About The Role**

A regional SEO specialist role based in Singapore and sitting with the Marketing team has opened up in Zenyum- The ideal SEO Specialist will take charge of the planning and execution of Zenyum's group of websites' SEO strategy and propose best practices and solutions to existing technical, on-page and off-page issues.

**Responsibilities**:

- Identify SEO technical gaps like site performance issues, technical problems, site errors, linking practices and backlink management.
- Perform keyword research to uncover potential content gaps as well as low-hanging fruit for organic search results.
- Analyse onsite behaviour to understand overall website user experience issues and work with Product team on resolutions.
- Optimise content strategy according to how current content affects organic rankings and identify content gaps.
- Leverage SEO tools on a day-to-day basis for crawling, auditing and reporting of website issues and performance.
- Whilst it is not necessary to possess phenomenal copywriting skills, ability to write in fluent English is a must for the purposes of content optimisation and recommendations.
- Perform audits and data analysis using tools like Google Sheets and/or Microsoft Excel by executing V-lookups, pivot tables, filters, conditional formatting, etc.

**Requirements**:

- Minimally a **Bachelors’ Degree in Marketing or Computer Science, with at least 2 - 3 years of relevant experience**:

- A proficient understanding of web technologies and how they work together - for example, understanding how websites are hosted on servers, different server errors
- Knowledge of how servers and HTML/CSS/JavaScript affect the speed and performance of a website
- Knowledge of how domain and URL structuring works - for example,** gtlds, subdomains, subdirectories**:

- Knowledge of how **Googlebot** works
- Understanding of **social algorithms and content strategy**:

- Strong knowledge of key SEO factors like **duplicate content management, page retirement strategy, local SEO strategy**:

- Bilingual in English & Mandarin (to liaise with local and regional counterparts)
- Excellent team working, collaboration and project management skills
- Advantageous to possess experience with **web development**:

- Proficient in Google suite of tools
- Strong in web analytics using tools like **Google Analytics**,** SEMRush**,** Ahrefs**, etc

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