Product Marketing Manager

1 week ago


Singapore NET6TEM PTE. LTD. Full time

We are seeking a highly motivated and skilled Product Marketing Manager to join our dynamic marketing team. The Product Marketing Manager will be responsible for developing and executing product marketing strategies that align with our overall business goals and objectives. You will work closely with cross-functional teams, including product management, sales, and marketing, to drive product awareness, demand generation, and revenue growth.

**Responsibilities**
- Drive storytelling and narrative development that instil a deeper brand image for institutional clients
- Develop and help create / foster our brand positioning, voice and values (website, newsletter, blog, social media, forum, etc.)
- Develop product marketing strategies for institutional clients
- Produce marketing materials and content such as presentation decks, news releases, social media captions, industry reports, copywriting, etc.
- Support, drive engagement and adoption of the products through target marketing initiatives, PR and Communications, social media, etc
- Communicate and coordinate proactively among various teams to continuously improve how we market our products
- Collaborate with the front office team to drive key value propositions of the product
- Plan and execute successful product launches, ensuring all stakeholders are aligned on launch plans and activities.
- Develop an analytical framework to measure and report on the performance of product marketing initiatives
- Collaborate with product management to shape the product roadmap based on market and customer insights.
- Define and implement marketing campaigns to drive product awareness and generate leads.

**Requirements**:

- 5+ years experience in product marketing for institutional clients
- Excellent written and verbal communication skills
- Self starter, proactive and able to perform with mínimal supervision
- Demonstrated success in developing and executing go-to-market strategies for complex products.
- Product marketing experience in digital assets is a plus
- Experience in corporate or brand communications is a plus
- Thrive in collaborative cultures and working cross-functionally with various teams to launch successful partnerships
- Proven ability to thrive in a fast-paced, dynamic environment and meet tight deadlines.
- Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
- Strong analytical skills with the ability to interpret data and trends to inform marketing decisions.


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