Consumer Activation Manager Sea Gtr

2 weeks ago

Singapore JTI Full time

**Reporting to**:Consumer Activation Lead Manager, Asia Global Travel Retail

**Duty post**:Singapore

**CONSUMER ACTIVATION MANAGER - SE Asia Global Travel Retail**

As **Consumer Activation Manager - SE Asia Global Travel Retail**, you'll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation calendar, and budget planning for GTR ASP. You'll collaborate with the Sales team to coordinate the activation calendar, implement marketing programs, monitor KPIs, and track competitive activities in assigned markets, while closely linking with Finance for budget management.
- As the _**_Consumer Activation Manager _**_under the area of _**_Global Travel Retail _**_you will do the following _

**Marketing Strategy**
Lead the development of marketing strategies for assigned markets in collaboration with Sales team based on:

- GTR strategic directions
- Synergies with domestic market internal plans and global trends
- Regulatory environment
- Digital transformation priorities

**Brand Activation Execution Excellence**
Lead the planning and Implementation of brand equity building initiatives in collaboration with Sales and Portfolio & Strategy (P&S) team through:

- Impactful merchandizing solutions & POSM based on GTR Equity guidelines
- Consumer centric brand activations for new launches, LEP and/or brand rejuvenations
- Maintaining a clear marketing activation calendar view of all projects with regular status updates
- Ongoing evaluation of marketing programs and driving efficiency of campaigns

**Retail Excellence (1-2-1) Program**
Provide support to GTR RSC (Retail Sales Consultants) programs through:

- Development of RSC brands communication training materials
- Brand communication training to RSC when required
- Together with Sales team, GTR 1-2-1 Program Development team and Global Indirect Procurement continuously search for the best and cost efficient agencies to work with

**Marketing Budget Management**
Develop and manage assigned markets’ marketing budget process to ensure timely, consistent, and integrated delivery of marketing plans:

- Deliver clear and consistent plan during Annual Plans and quarterly revisions with detailed explanations on variances and/or changes in collaboration with sales team
- Ensure marketing investments efficiency & ROI via right resources allocation based on locations prioritizationEnsure accuracy and full compliance with internal Policies & Procedures
- **Requirements**:

- **Education**:University degree or equivalent (required)
- **Work Experience**:

- 5+ years in FMCG consumer/trade marketing experiences
- Consumer/trade promotions management would be an advantage
- Cross cultural experience would be an advantage
- Cross functional experience would be an advantage
- Travel Retail experience would be an advantage
- **Language**:Fluent English and Mandarin Chinese
- **Functional Skills**:

- Promotions Management (required)
- Project Management (required)
- Financial Analysis (required)
- Computer literate: Microsoft Office and SAP
- Brand Management, Trade Marketing. Trade Merchandising, Shelf space/planogram management, Category management, Competitive intelligence, Negotiation skills, Basic financial skills, Brand price positioning indexing and management, External environment knowledge (taxation, trade pricing, corporate affairs, legal), Customer Service, Consumer Marketing Knowledge, Trade Research, Brand Communication (ATL / BTL), Trade Segmentation, Merchandising Management, Key Account Management

  • CONSUMER ACTIVATION MANAGER

    3 days ago

    Singapore JT INTERNATIONAL SINGAPORE PTE. LTD. Full time $80,000 - $120,000 per year

    As Consumer Activation Manager - SE Asia Global Travel Retail , you'll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation calendar, and budget planning for GTR ASP. You'll collaborate with the Sales team to coordinate the activation calendar, implement marketing programs, monitor KPIs, and...

  • CONSUMER ACTIVATION MANAGER

    2 weeks ago

    Singapore JT INTERNATIONAL SINGAPORE PTE. LTD. Full time

    As Consumer Activation Manager - SE Asia Global Travel Retail , you'll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation calendar, and budget planning for GTR ASP. You'll collaborate with the Sales team to coordinate the activation calendar, implement marketing programs, monitor KPIs, and...

  • CONSUMER ACTIVATION MANAGER

    4 weeks ago

    Singapore JT INTERNATIONAL SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesAs Consumer Activation Manager - SE Asia Global Travel Retail, you'll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation calendar, and budget planning for GTR ASP. You'll collaborate with the Sales team to coordinate the activation calendar, implement marketing...

  • Customer Marketing Executive, Gtr

    7 days ago

    Singapore Edrington Full time

    **Requisition Id**:1809**Location**:Singapore, SG, 18961About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with...

  • FP&A Manager, GTR

    4 days ago

    Singapore Suntory Global Spirits, Inc Full time

    Role overview Join to apply for the FP&A Manager, GTR role at Suntory Global Spirits The primary purpose of the role is to support the Senior FP&A Manager in the FP&A activities across Global Travel Retail (GTR) and be a critical finance partner in the S&OP process & Marketing Business Partner. This role has a focus in driving the growth of FP&A capability...

  • FP&A Manager, GTR

    1 week ago

    Singapore Suntory Global Spirits Full time $90,000 - $120,000 per year

    What makes this a great opportunity? The primary purpose of the role is to support the Senior FP&A Manager in the FP&A activities across Global Travel Retail (GTR) and be a critical finance partner in the S&OP process & Marketing Business Partner. This role has a focus in driving the growth of FP&A capability in GTR, process improvement and business...

  • FP&A Manager, GTR

    1 week ago

    Singapore Suntory Global Spirits Full time $120,000 - $240,000 per year

    Date: Sep 23, 2025Location: Singapore, 01, SGCompany: Suntory Global SpiritsWhat makes this a great opportunity?The primary purpose of the role is to support the Senior FP&A Manager in the FP&A activities across Global Travel Retail (GTR) and be a critical finance partner in the S&OP process & Marketing Business Partner. This role has a focus in driving the...

  • Brand Manager, GTR

    4 weeks ago

    Singapore Suntory Global Spirits, Inc Full time

    Join to apply for the Brand Manager, GTR (Contract) role at Suntory Global Spirits What makes this a great opportunity? About Suntory Global Spirits is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company where each employee is treated...

  • Brand Manager, GTR

    2 weeks ago

    Singapore Hispanic Alliance for Career Enhancement Full time

    Overview What makes this a great opportunity? About Suntory Global Spirits is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our...

  • Senior Manager Omnichannel Activation Sea

    4 days ago

    Singapore Adidas Full time

    Purpose & Overall Relevance for the Organization: - Leader of the Omnichannel Activation team for the SouthEast Asia cluster team, driving the direction and strategy for chosen Wholesale customers’ activations (online/offline) and our Direct-to-Consumer (DTC) channel with special focus on Own retail, Franchise stores and Factory outlets. Define, create...