CONSUMER ACTIVATION MANAGER

3 weeks ago

Singapore JT INTERNATIONAL SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

As Consumer Activation Manager - SE Asia Global Travel Retail, you'll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation calendar, and budget planning for GTR ASP. You'll collaborate with the Sales team to coordinate the activation calendar, implement marketing programs, monitor KPIs, and track competitive activities in assigned markets, while closely linking with Finance for budget management.

As the Consumer Activation Manager under the area of Global Travel Retail you will do the following

Marketing Strategy

Lead the development of marketing strategies for assigned markets in collaboration with Sales team based on:

  • GTR strategic directions
  • Synergies with domestic market internal plans and global trends
  • Regulatory environment
  • Digital transformation priorities

Brand Activation Execution Excellence

Lead the planning and Implementation of brand equity building initiatives in collaboration with Sales and Portfolio & Strategy (P&S) team through:

  • Impactful merchandizing solutions & POSM based on GTR Equity guidelines
  • Consumer centric brand activations for new launches, LEP and/or brand rejuvenations
  • Maintaining a clear marketing activation calendar view of all projects with regular status updates
  • Ongoing evaluation of marketing programs and driving efficiency of campaigns

Retail Excellence (1-2-1) Program

Provide support to GTR RSC (Retail Sales Consultants) programs through:

  • Development of RSC brands communication training materials
  • Brand communication training to RSC when required
  • Together with Sales team, GTR 1-2-1 Program Development team and Global Indirect Procurement continuously search for the best and cost efficient agencies to work with

Marketing Budget Management

Develop and manage assigned markets' marketing budget process to ensure timely, consistent, and integrated delivery of marketing plans:

  • Deliver clear and consistent plan during Annual Plans and quarterly revisions with detailed explanations on variances and/or changes in collaboration with sales team
  • Ensure marketing investments efficiency & ROI via right resources allocation based on locations prioritization
  • Ensure accuracy and full compliance with internal Policies & Procedures

Requirements

  • Education: University degree or equivalent (required)
  • Work Experience:5+ years in FMCG consumer/trade marketing experiences

    Consumer/trade promotions management would be an advantage

    Cross cultural experience would be an advantage

    Cross functional experience would be an advantage

    Travel Retail experience would be an advantage

  • Language: Fluent English and Mandarin Chinese
  • Functional Skills:Promotions Management (required)

    Project Management (required)

    Financial Analysis (required)

    Computer literate: Microsoft Office and SAP

    Brand Management, Trade Marketing. Trade Merchandising, Shelf space/planogram management, Category management, Competitive intelligence, Negotiation skills, Basic financial skills , Brand price positioning indexing and management, External environment knowledge (taxation, trade pricing, corporate affairs, legal), Customer Service, Consumer Marketing Knowledge, Trade Research, Brand Communication (ATL / BTL), Trade Segmentation, Merchandising Management, Key Account Management

Tell employers what skills you have

Taxation
Program Development
Budget Management
Segmentation
Marketing Strategy
Mandarin Chinese
Retail Sales
Category Management
Merchandising
Budget Process
Brand Equity
Planning and Implementation
Competitive Intelligence
Brand Management
Key Account Management
Trade Marketing

  • Business Development Manager

    1 week ago

    Singapore Consumer Full time

    **Job Title** : Business Development Manager - Consumer **Summary of Role**: As a New Business Sales Manager you will be responsible for engaging with senior leaders and winning new corporate customers by matching our information services to their business objectives and strategic initiatives. You will be working on one of our leading Intelligence Centres...

  • CONSUMER ACTIVATION MANAGER

    4 days ago

    Singapore JT INTERNATIONAL SINGAPORE PTE. LTD. Full time

    As Consumer Activation Manager - SE Asia Global Travel Retail , you'll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation calendar, and budget planning for GTR ASP. You'll collaborate with the Sales team to coordinate the activation calendar, implement marketing programs, monitor KPIs, and...

  • Consumer Activation Manager Sea Gtr

    6 days ago

    Singapore JTI Full time

    **Reporting to**:Consumer Activation Lead Manager, Asia Global Travel Retail **Duty post**:Singapore **CONSUMER ACTIVATION MANAGER - SE Asia Global Travel Retail** As **Consumer Activation Manager - SE Asia Global Travel Retail**, you'll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation...

  • Business Development Manager

    1 week ago

    Singapore Consumer Full time

    **Business Development Manager - Consumer** GlobalData is a leading intelligence platform for the world’s largest industries. We empower organizations and individuals to make better decisions with trusted intelligence that decodes the future of a dynamic world. Using the advantage of one platform, we combine the collective power of unique data, expert...

  • Area Consumer Experience Manager for Consumer Business Group

    1 week ago

    Singapore 3M Full time

    Job Description: - We are seeking a dynamic and strategic Consumer Experience and Brand Strategy Lead to join our team. This role is pivotal in translating business objectives and brand positioning into comprehensive consumer experience strategies, ensuring alignment across all touchpoints of the end-to-end (E2E) consumer journey. Key Responsibilities: -...

  • Account Manager, Consumer

    2 days ago

    Singapore EDB Singapore Full time

    [What the role is] About EDB The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international...

  • Consumer Marketing

    4 days ago

    Singapore WANG WANG ENTERPRISE LLP Full time

    Job Title: Consumer Marketing & Retail Manager (F&B)Job Description: We are seeking a dynamic and strategic Consumer Marketing & Retail Manager to lead our marketing efforts and retail execution in the Food & Beverage (F&B) sector. This role is responsible for driving brand awareness, consumer engagement, and sales growth across both online and offline...

  • Consumer Marketing

    4 days ago

    Singapore WANG WANG ENTERPRISE LLP Full time

    Job Title: Consumer Marketing & Retail Manager (F&B) Job Description: We are seeking a dynamic and strategic Consumer Marketing & Retail Manager to lead our marketing efforts and retail execution in the Food & Beverage (F&B) sector. This role is responsible for driving brand awareness, consumer engagement, and sales growth across both online and...

  • Apac Consumer Insights Manager for Consumer

    2 weeks ago

    Singapore 3M Full time

    Job Description: 3M’s Consumer Business Group is seeking a regional Consumer Insights Manager to join the APAC Marketing Centre, Consumer Business Group (CBG), to be a key member the function. This position will be responsible for planning and managing consumer research focused on delivering insights-based direction to the business for operational...

  • Consumer Marketing

    3 weeks ago

    Singapore WANG WANG ENTERPRISE LLP Full time

    Roles & ResponsibilitiesJob Title:Consumer Marketing & Retail Manager (F&B)Job Description:We are seeking a dynamic and strategic Consumer Marketing & Retail Manager to lead our marketing efforts and retail execution in the Food & Beverage (F&B) sector. This role is responsible for driving brand awareness, consumer engagement, and sales growth across both...