Digital Marketing Specialist

**Digital Marketing Specialist - Marketing Communications
**Who are we?**

At EZ-Link, we are more than just the people behind a card.

We are the enablers of connecting people, creating smoother journeys for the young and old.

For twenty years, we’ve been a trusted part of Singapore’s fabric and we continue to punch above our weight. Having issued 40 million cards, charms and wearables, our products are widely used for shopping, dining, private transport, government services and community services at more than 30,000 acceptance points across the island. We are also not just in the business of micro-payments, but also creating smart motoring solutions for road tolls and carpark payments.

**The department**

As a Marketing Specialist, you will work closely with internal and external stakeholders in an agile environment. You will work alongside the Marketing Communications team and stakeholders from various departments. In doing so, you will be at the forefront of transformation in EZ-Link.

This is an individual contributor role, developing marketing plans for EZ-Link products, collaborate with the business & data teams to promote awareness and increase acquisition and usage for EZ-Link products, and working effectively with both internal and external stakeholders are how we define and measure success in EZ-Link. You will be part of contributing towards achieving results in your day-to-day role.

**Roles & Responsibilities**

You will:

- Work with key stakeholders to define and implement effective strategic marketing initiatives by leveraging marketing technology to drive customer acquisitions and engagement
- Work with Marcomms and Data team to identify data sets for optimization of targeting to EZL’s campaign and services to improve marketing effectiveness.
- Connect marketing efforts through identifying opportunities and gaps in marketing outreach with close data reporting and analysis.
- Use of marketing tools to allow marketing team to identify type of users and target users based on EZL app behaviour
- Manage digital marketing operations, including analytics on digital campaigns and ad spent, with a focus on improving performance and ad ROIs
- Collaborate and liaise with agencies on the creation and execution of marketing plans, product positioning, development of creative briefs
- Work with internal and external stakeholders to ensure timelines and deliverables are met for the execution of campaigns.
- Assist in management of social media and digital advertising strategies for projects
- Develop and preparation of marketing collaterals and communication materials for projects
- Assist with the department’s administrative/logistics work, and help out at events when required.

**Why EZ-Link?**

We work hand in hand with the nation to build a truly smart and digital home and have embarked on a digital transformation to reinvent ourselves, bringing about enhanced user experience and strengthening our capabilities for future business growth. At the forefront, our app continues to lead our new initiatives and collaborations that excite our users.

If the above energizes and motivates you, come join us and embark on this exciting journey. Come and help us make a positive impact and have a say in the daily journeys of Singaporeans.
- Diploma/Bachelor’s Degree in relevant field
- At least 5 years of experience in Marketing Communication
- Strategic and open to new organization structure and procedures
- Analytical skills to work with data
- A good team player with ability to work well independently and with different teams
- Contribute to ideas and willingness to try new approach and strategies