Senior Manager, Marketplace Expansion Sea

6 days ago

Singapore Adidas Full time

Purpose & Overall Relevance for the Organization:
- Reporting to the Senior Director DTC SEA Cluster, and with a dotted functional line to the Senior Director Marketplace Expansion EM, this role is responsible for supporting the maximization of profitability for Retail & Franchise via effective Store Portfolio and Real Estate Management, in alignment with Market and Global strategies along with individual South-East Asia country realities.- Specifically this role will be accountable for shaping future country mono-brand growth (invest/ divest) plans, supporting country teams with lease negotiation strategies, assessing individual location quality, lobbying for future capex budgets, and developing new tools that support more accurate portfolio related decision making in the future; mapping tools, mobile phone tracking etc. Tracking current portfolio, maintaining OVOT, status of plans, consumption of capex, BPM accuracy, as well as rental savings all support the overall north star to ensure growth and investments in Retail & Franchise are sustainable and ultimately support the delivery of our overall financial objectives for the SEA cluster.- Key Responsibilities:
- In full collaboration with line manager for SEA, SEA GM and Emerging Markets functional lead, define key Marketplace strategies for the future.
- Establish a way of working with individual SEA countries that balances the need for direction, consistency and compliance, reflects overall market strategy and financial objectives, while empowering and upskilling local teams to execute.
- Maintain centrally current portfolio information for all owned and operated stores plus franchise in each of the 6 South-East Asia countries, including basic information regards store size, format, and lease conditions, ensuring this always reflects the latest reality.
- Develop long-term portfolio plans by country in partnership with local, cluster and market stakeholders, using the latest tools and insights, that then inform more immediate invest/ divest decisions and future year capex budgets.
- Work with internal stakeholders, and as needed external service providers (e.g. Carto / Geolytix) to develop tools, like mapping, tracking, cannibalization, and lease cost benchmarking.
- Act as a sponsor for the implementation of these tools with local country teams, upskilling them and tracking their use and effective implementation.
- Track BPM accuracy and report this regularly to countries, aligning with them on course correction tactics to improve in specific areas or in specific stores, via Level Set and equivalent programs.
- Explore and recommend amendments to country store portfolio construct, either by channel (Retail vs Franchise) and by format to ensure we show up for our consumers with the most relevant proposition which also balances experience and productivity expectations.
- Using demographic, inbound, or other consumer insights, proactively recommend areas of untapped opportunity, expansion or reach, in a sustainable and practical way.
- Support individual countries as necessary with real estate negotiations (where local relationships or language are not a barrier).
- Where they are, the expectation is that guidance / benchmarks or other data are shared to ensure our lease commitments are competitive and long-term liabilities are manageable.
- Support countries in the presentation of materials to landlords to help secure the best locations; this could include rationale behind our sales projections or indications of our concepts thus supporting a succession negotiation.
- Proactively drive rent reductions in all SEA countries, leveraging rental benchmarks and other insights provided by third parties - reduce costs that consumers don’t see so we can invest in what they do.
- Monitor and report on competitor growth activity, new formats or developments, especially when these threaten our own position in that marketplace.
- Manage and track capex both in terms of future year planning and current year consumption, ensuring the latter is fully optimized, and the former allows us to maintain a best-in-class portfolio as per our Store Life Cycle.
- Key Relationships:
- Senior Director DTC - SEA
- Senior Director Marketplace Expansion - EM
- SEA Retail team
- SEA Country Retail and Store Development leads
- Global Sales/ Global Real Estate team
- SEA Finance
- Knowledge, Skills, and Abilities:
- Competent level of MS Office skills (Word, Outlook, Excel, PowerPoint)
- Competent level of numeracy and analytical ability
- Strong communication skill set; both written and verbal
- Negotiation and influencing skills
- Requisite Education and Experience / Minimum Qualifications:
- 5+ years of retail specific / ideally real estate related experience preferrable
- Experience in consumer insights, macroeconomic and/ or demographic studies
- Industry knowledge ideally gained in Fashion/ Sports/ FMCG sectors
- Exposure to store implementation and real estate community
- Unive

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