Product Marketing Manager

2 weeks ago

Singapore ESET, LLC Full time

The Product Marketing Manager serves as the expert on ESET business and consumer products for the assigned market. This person will partner closely with Sales Teams and cross-functional teams to drive product strategy, product innovation and the execution of go-to-market plans. Additionally, this role will need to deliver product marketing content and provide guidance for marketing and sales enablement purposes.
Job description
- Serve as the **product owner for all B2B and B2C product launches**, responsible for setting, communicating, and implementing **GTM strategy and product marketing strategy**.
- ** Develop effective product value proposition and messages** to B2B and B2C users including identifying market and client segmentation, buyer’s personas and needs/pain points.
- ** Conduct research** on ESET business, competitor offerings and competitive landscape to differentiate ESET solutions to ensure ESET is the preferred cybersecurity solutions provider.
- ** Proactively identify issues, areas of enhancements** on product messaging to value-add marketing efforts.
- ** Plan and conduct product positioning and product marketing training** for relevant stakeholders.
- ** Support the marketing team at large when in developing marketing messaging** for marketing assets, such as EDM, website content, articles, webinar content/presentations etc.
- ** Develop product/strategic decks **for product planning and major presentations /event.

**REQUIREMENTS**
**Education**:

- Relevant bachelor’s degree (marketing or communication)

**Experience**:

- A minimum of 4-6 years of related experience in product marketing with strong background in B2B (at least 60%).
- Strong analytic skills and able to proficiently use analytic software, such as Qlik Sense and Microsoft Excel.
- Good knowledge and understanding of B2B IT buyers and consumer behaviour trends, and able to generate new ideas to engage them.
- Strong project management skills, ability to multitask and work in a fast-paced environment.
- Well-versed in specialized marketing concepts, principles, and tactics
- Solid computer skills: including MS Office, marketing software (Adobe Creative Suite & CRM)
- Knowledge of marketing budget management.

**Knowledge**:

- Good grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends
- Expert written and verbal communicator, with the ability to articulate abstract creative concepts
- Ability to identify opportunities, develop project scope and independently lead ideation and execution
- Attention to detail alongside organisational, project management skills.

Job requisition

JR-04784 Product Marketing Manager (Open)
Primary location

Singapore
Additional locations

Time type

Full time

  • Sales and Marketing Associate

    1 week ago

    Singapore Visionary Product Marketing PTE LTD Full time

    Are you ready to make a difference in the marketing industry? We are here to helpWe are one of the industry's leading company and we specialise in marketing for a variety of companies, ranging from telcos to NGOs.**Responsibilities**:- Engaging with clients and looking for potential customers- Increasing our client's brand awareness- Having a good learning...

  • Product Manager

    2 weeks ago

    Singapore MD (SINGAPORE) CONSUMER PRODUCT CO. PTE. LTD. Full time

    Manage the product line life cycle from strategic planning to tactical activities, acting as a liason to support product positioning and customer demand ; Responsible for product design, user/market research, requirements analysis, project management ; Responsible for following up the requirements development trip, coordinating the design, development,...

  • Product Manager

    2 weeks ago

    Singapore HOWIE MARKETING PTE. LTD. Full time

    Who are we? Howie Marketing PTE LTD is a Singapore-registered e-commerce company specializing in women’s fashion. We are a joint venture with the Chinese brand LBZ (Laoban Zhou), committed to providing a comprehensive supply chain service from design to production to sales. **Job Position : Product Manager** **Job Description**: **Key...

  • Fresh Grads/ord

    5 days ago

    Singapore Visionary Product Marketing PTE LTD Full time

    Are you ready to make a difference in the marketing industry? We are here to help! We are one of the industry’s leading company and we specialise in marketing for a variety of companies, ranging from telcos to NGOs. **Responsibilities**: - Engaging with clients and looking for potential customers - Increasing our client’s brand awareness - Having a...

  • Marketing Manager

    5 hours ago

    Singapore STRATEGIC MARKETING (S) PTE. LTD. Full time

    **Key Duties and Responsibilities**: 1. Achieve Market Share, Product Sales and Profit Targets; 2. Manage Inventory (PSI) Planning 3. New Product Development 4. Create Consumer Demand 5. Responsible for creating Brand Awareness and maintaining Brand Position 6. Manage and Control the Marketing Budget; 7. Weekly Market Visits to gather Market...

  • Marketing Manager

    2 weeks ago

    Singapore Marketing Institute of Singapore Full time

    The incumbent is to develop, plan, implement and monitor various internal/external marketing communications and marketing activities to generate awareness and sales leads for the Institute, and execute marketing strategies and plans to maximise outreach and publicity for the Institute. This will involve the delivery of key activities such as management and...

  • Sales and Marketing Manager #sgup

    5 days ago

    Singapore ONE STOP MARKETING Full time

    1. Role Description: This position plans, directs and coordinates sales operations in an organisation. He/she analyses data builds sales plans. He/she leads the development of sales strategies expands sales channels and network. He/she may drive client relationships by managing sales related customer service. 2. Specific Responsibilities: - Develop a...

  • Marketing Executive

    2 weeks ago

    Singapore MD (SINGAPORE) CONSUMER PRODUCT CO. PTE. LTD. Full time

    1. Develop and implement marketing strategies to promote products. 2. Plan and execute marketing campaigns, including digital marketing, social media, and advertising. 3. Create, design, and manage artwork and content for the company’s websites and social media platforms. 4. Monitor and analyze the performance of marketing campaigns and adjust...

  • Marketing Executive

    1 week ago

    Singapore MD (SINGAPORE) CONSUMER PRODUCT CO. PTE. LTD. Full time

    1. Develop and implement marketing strategies to promote products.2. Plan and execute marketing campaigns, including digital marketing, social media, and advertising.3. Create, design, and manage artwork and content for the company's websites and social media platforms.4. Monitor and analyze the performance of marketing campaigns and adjust strategies...

  • Marketing Manager

    5 hours ago

    Singapore SYNERGY MARKETING PTE. LTD. Full time

    Knowledge of the B2B Event management and Digital/Virtual/Hybrid Event industry - Responsible for Event, Partnership and other Marketing activities - Liase with clients, business partners, medias, and sponsors - Manage the content creation process, including writing and editing copy, creating images and graphics, and managing production schedules - Social...