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Pr & Marketing Communication Lead

2 weeks ago

Singapore Recruit Avenue Full time

Drives the integrated the organization’s Brand strategy, focusing on brand activation, positioning, marketing, and communication activities. Engages with media, public relations, and communication channels to establish and promote the "Well-being movement" represented by the brand.

**RESPONSIBILITIES**:
Brand Marketing and Communication Development
- Develop and execute PR and marketing strategies for brand activation and ESG/impact investing initiatives.
- Manage campaigns in public relations, content curation, production, and channel management.
- Promote the brand as the "Impact and Green Future" leader.

Communication Strategy
- Raise internal awareness about sustainability and encourage actionable initiatives (e.g., carbon footprint reduction).
- Align messaging for cross-functional and cross-border teams to ensure strategic consistency.

Brand Strategy and Messaging
- Create PR and marketing narratives for the brand's impact pillars (Advocacy, Business, Investment, Philanthropy).
- Design and update branding tools like brand guides, playbooks, and management software for internal and external use.

Campaigns and Market Insights
- Analyze market trends to refine PR and marketing strategies.
- Work with the partnership team to identify and execute joint campaigns with partners and sponsors.

Media and Content Management
- Act as a corporate spokesperson, managing press releases, media inquiries, and public engagements.
- Oversee content creation for digital platforms, including social media, blogs, newsletters, and videos.
- Develop internal communication strategies to engage employees and align them with the brand's vision.

Event and Community Management
- Collaborate with event teams to promote networking events through PR and marketing.
- Build relationships with key stakeholders and maintain a robust media and partner network.

**REQUIREMENTS**:

- 10+ years in corporate communications, sustainability, and PR/marketing.
- Expertise in ESG, impact investing, and sustainability communications.
- Track record in managing external communications, PR campaigns, and media relations.
- Experience in building cross-functional and cross-border PR and marketing strategies.
- Ability to develop PR/marketing kits (e.g., playbooks, software) for internal and external stakeholders.
- Strong analytical skills for market research and campaign optimization.
- Proficiency in managing budgets and evaluating ROI on initiatives.
- Skilled in digital and traditional communication platforms.
- Proven ability to lead and integrate cross-functional teams.
- Strategic collaboration with partners, sponsors, and stakeholders.
- Strong communication and interpersonal skills.
- Ability to inspire and align diverse teams towards organizational goals.
- Adaptability to rapidly changing market and media trends.

EA License Number: 23C1935 | EA Personnel Number: R1551292