Assistant Manager, Marketing

2 weeks ago

Singapore Hong Kong Tourism Board Full time

**Assistant Manager, Marketing**:
**Location**: Singapore

**Overview**
- To strategize, manage and execute all marketing and PR related activities in SEA to promote Hong Kong as the top of mind travel destination.
- Supporting the Senior Manager, Marketing in overseeing regional and in-market marketing projects covering 6 countries, primarily Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. To ensure the objectives of the activities and deliverables align with Head Office strategies and directions.

**Responsibilities**
- Support the Senior Manager, Marketing in regional marketing strategies and activities to promote Hong Kong as a top-of-mind travel destination in SEA
- Manage project and execute integrated marketing campaigns, PR programs, partnership collaborations, media events and branded content activations
- Handle media planning, copy writing and creative execution across various marketing mediums
- Manage external vendors such as PR, media, creative, translation agencies to achieve assigned tasks and business goals
- Provide the team with market intelligence and consumer insights through regular research and analysis
- Preparation of reports such as post-campaign, monthly and quarterly updates and KPI tracking
- Adhere and comply to brand guidelines, legal procedures and all administrative and financial protocols
- Work effectively with both internal stakeholders across various business functions
- Assist and execute any works as deemed necessary by superiors

**Requirements**:

- University degree holder major in Marketing, Communications, Business or related discipline
- 5 years of experience in FMCG, Tourism, Hospitality or service industries of similar capacity
- Relevant PR experience in copywriting, story pitching, influencer marketing and media relations management
- Good communicator and comfortable with a fast-paced and dynamic working environment
- Result oriented, strong presentation and project management skills
- Fluency in English is essential. Chinese Bahasa Malay, Bahasa Indonesian, and/or Thai is an added advantage.
- Understanding of Hong Kong and its tourism offerings will be an advantage. Strong business acumen and result driven
- Innovative and creative
- Independent, resilient and self-motivated
- Analytical and meticulous
- A good team player with strong interpersonal skills
- High level of integrity

**Location**
- The position is located in our Singapore office.
- We do not offer moving allowances from other cities.

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