CRM Campaign Executive

Job TitleCRM Campaign ExecutiveJob DescriptionSo, who are we? Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.More about the roleWe are seeking a detail-oriented and technically curious CRM Campaign Executive to support the execution and optimisation of client communications across our marketing automation platforms, primarily Salesforce Marketing Cloud (SFMC) and/or Braze.This is a hands-on role critical to ensuring accurate, timely, and compliant delivery of CRM campaigns across multiple channels and markets. You will work closely with the Senior CRM Manager and cross-functional teams to build and optimise campaigns that engage clients and drive business outcomes.Your teamReporting directly to the Senior CRM Manager, you will play a vital role in the engagement of IG clients and its coming products for the Singapore market. We have big expansion goals, and your insights and creativity will shape the way we communicate with traders and investors, supporting both acquisition and retention efforts for IG in Singapore. We are in the middle of building something exciting - and looking for a person who can make engagement a differentiator in this crowded market.What you'll doCampaign Build & DeploymentSet up, QA, and deploy campaigns across email, push, and in-app channels using SFMC and Braze.Work with templates, content blocks, and audience lists to ensure accurate personalisation.Data & AutomationManage data extensions, imports, and automations in SFMC; audiences and segments in Braze.Monitor campaign performance, bounce rates, and troubleshoot technical issues.Testing & QAValidate targeting rules, opt-outs, and conduct cross-device and client testing.Flag deliverability or performance issues for resolution.Collaboration & SupportPartner with the Senior CRM Manager to deliver lifecycle journeys and new product rollouts.Provide ad-hoc support for marketing campaigns when needed.Reporting & OptimisationExtract and prepare weekly campaign performance reports for stakeholders.Provide insights and recommendations to improve engagement and optimise CRM journeys.What you'll need for this roleWe are seeking a commercially driven partnerships professional who combines strong sales acumen with a deep understanding of the financial services industry. You should be a relationship builder who thrives in developing strategic partnerships and have proven experience in driving revenue through affiliates and introducing partner channels.Your background should demonstrate success in managing complex partnership ecosystems while maintaining strong stakeholder relationships across diverse cultural contexts.You need to have2+ years of hands-on experience with CRM or marketing automation platforms (Salesforce Marketing Cloud and/or Braze).Strong understanding of segmentation, personalisation, and deliverability best practices and end to end A/B TestingAbility to manage multiple campaigns in a fast-paced environment.Proactive and able to work independently, while collaborating effectively with cross-market teams.Bonus if you have:Practical knowledge of HTML/CSS for responsive email design (including dark mode handling and inline styling).Basic working knowledge of SQL, AMPscript, or Liquid templating.Experience in financial services or fintech, especially in compliance-heavy environments.Interest in building a long-term career in CRM and marketing automation.How we work We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office - which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:Lead and Inspire: Drives trust, alignment, and enthusiasmThink Big: Focus on the problems that most impact commercial outcomesChampion the client: Understand and prioritise client's needsDeliver at pace: Push for fast, sustainable growth;Raise the bar: Take ownership, be accountable and share feedbackWe believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills