Global Product Marketing Manager, Ads Interface

5 days ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

Our team includes reservations ads platform (RAP), Business Center, TT Ads Manager. If client wants to use paid ads, they will have to use at least one of those platforms. Business center and Ads Manager are self-serve platforms and RAP is internal platform managed by ad ops team.

**Responsibilities**:

- Lead quantitative and/or qualitative inbound initiatives such as customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intel to represent the market and address market needs holistically with product teams
- Define go-to-market strategy and oversee execution and operation against the strategy; design and lead alpha/beta testings to capture early-stage insights for product innovation and fine-tuning
- Foster cross-functional relationship and collaboration to form product strategy, vision, and roadmap backed by market insights
- Support outbound efforts and sales activities to drive product adoption by feeding tactics such as sales enablement, automatic notifications, comm material production, webinars, etc.

**Qualifications**:

- 5+ years of experience in product marketing, product strategy, digital marketing/advertising, or media buying/analytics
- A storyteller with track record of consolidating information into customer-oriented communications
- Excellent communication and organizational skills with demonstrated experience collaborating with different teams and managing multiple stakeholders
- A fast learner and self-starter who gets to the point quickly with a good sense of judgment
- Analytical mind and good data skills; comfortable with spreadsheets

**Preferred Qualifications**:

- Experience using BI tools such as Tableau to identify patterns and insights

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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