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Partner Marketing Manager, Apj
3 weeks ago
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
We're seeking an experienced and highly collaborative Partner Marketing Manager to drive joint go-to-market strategies and programs with our key partners. In this role, you'll be responsible for creating and executing marketing campaigns that accelerate partner-sourced pipeline, amplify co-branded messaging, and deepen partner engagement.
This role requires a blend of strategic thinking, creativity, strong communication skills, and the ability to thrive in a fast-paced, results-oriented environment. You'll work cross-functionally with sales, product marketing, digital marketing teams, and global partner organizations to deliver integrated marketing plans that create real business impact.
**Key Responsibilities**
- Lead Strategic Partner Marketing Initiatives: Develop and execute high-impact joint marketing strategies with focus partners to drive pipeline growth, brand awareness, and partner acceleration/development
- Drive GTM Alignment: Collaborate with partner sales, field marketing, product, and global marketing teams to ensure cohesive and aligned go-to-market campaigns and programs.
- Own Partner Campaign Development: Design and deliver scalable, multi-channel co-marketing campaigns, including demand generation, ABM, events, and digital programs tailored to partner ecosystems.
- Manage Partner Marketing Fund & Budget Planning: Oversee Partner Marketing Fund (PMF), including planning, allocation, execution, and performance tracking to ensure ROI and compliance.
- Strengthen Partner Relationships: Act as a key marketing liaison with focus partners, ensuring regular communication, joint planning, and performance reviews.
- Analyze and Optimize: Measure the effectiveness of partner marketing programs using key KPIs (pipeline generation/ influence, lead quality, engagement rates, etc.), and continuously optimize strategies based on insights.
- Enable and Advocate: Leverage, tailor and localize global tools, content, and enablement programs that empower partners to market and sell more effectively; champion partner success stories internally and externally.
- Stay Ahead of Trends: Monitor competitive activity and industry best practices to continuously innovate and elevate the partner marketing function.
**Qualifications**
- 6+ years of experience in B2B partner, channel, or alliance marketing roles, with a focus on the APJ region.
- Solid understanding of partner ecosystems (e.g., distributors, resellers, MSPs, ISVs, or technology alliances).
- Proven ability to develop and execute co-marketing programs that drive demand and partner engagement.
- Strong collaboration and project management skills with the ability to handle multiple initiatives and stakeholders across regions.
- Excellent communication and collaboration skills—able to influence without authority and work cross-functionally.
- Comfortable working with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and analytics dashboards.
- Detail-oriented, data-driven, and results-focused with a proactive and problem-solving mindset.
- Ability to travel
- up to 30%
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
