Growth Marketing Manager, Tiktok

17 hours ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team
As a member of TikTok growth marketing team, you will be responsible for the performance marketing strategies and execution for our key markets. Leading user growth of global markets and products, our team is aiming at building the team itself as a strong platform and providing industry-top-level growth marketing solutions. You will be working not only with our amazing TikTok growth marketing managers, but also with creative talents, product managers, data scientists, strategists and teams with other functionalities to conquer the growth world. We promise a great onboarding experience and are looking forward to your initiatives.

As a growth marketing manager for TikTok, you will be leading growth marketing initiatives to accelerate user growth in key markets. Working closely with creative talents, product managers, data scientists, strategists and experts, you will be evolving our approaches to an excellent level and providing growth solutions that are valuable to the business.
- Deep dive into North America market, identify new ways to optimize funnels and generate initiations about user, channel and content to increase campaign effectiveness. Generate learning insights, strategic improvements and prioritize tests and trials.
- Lead collaboration with data analysts, product managers and cross functional experts to implement and upgrade growth initiations.
- Analyze and improve account strategies on mainstream channels (Google Ads, Facebook Ads, Apple Search Ads, etc.) with considerable budget and explore different ad formats to optimize the performance.
- Manage agencies for account management and creative production in a collaborative and incentive way to meet business needs.

**Qualifications**:

- Bachelor's degree or above, 5+ years of professional experience in media-buy, performance ads strategy, growth etc.
- Bachelor's degree or above, 5+ years of professional experience in media-buy, performance ads strategy, growth etc.
- English as working language.
- Have clear logic, pragmatic and communicate in a comprehensive way.
- Strong project management skills with good team spirit.
- A quick learner, quick at reaction and careful with execution.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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