Professional 1, Marketing Intern

1 week ago

Singapore Embecta Full time

embecta is one of the largest pure-play diabetes care companies in the world, leveraging its nearly 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of approximately 2,000 employees around the globe. For more information, visit

or follow our social channels on

LinkedIn

,

Facebook

,

Instagram

and

Twitter


Brand Communications:
1. Assist in translating overall brand strategy into brand plan and go-to-market execution including embecta branding transition.

2. Assist in the development and management of promotional collaterals and integrated marketing campaigns, to establish and maintain brand consistency across all campaigns and communication channels.

3. Ensure usage of claims, brand guidelines, and overall content/ messaging is aligned and approved by key stakeholders (i.e., Medical affairs, Regulatory, Legal).

4. Submission of promotional materials for review and approval in VEEVA system.

5. Partner with countries in addressing any questions & feedback pertaining to regulatory, legal reviews once assets are routed through local MLR and ensuring that countries are able to meet their launch time.

Project Management / Ad-Hoc Projects:
2. Support contract development and finalization with key vendors.

3. Any other adhoc projection/ administrative support for the marketing team.

Key Responsibilities:

- Leveraging market and customer insights to support Business Manager in coordinating marketing activities, including product offering, pricing, positioning, distribution, and promotion to achieve the overall success of the business.
- Collaborate with team members/ agencies to execute tactical programs and marketing collateral (e.g., e-detailing brochures, sales verbatim, retail POSMs, Clinical Product presentation with KOLs) to reach/impact target customers through multiple touchpoints.
- Submission of promotional materials for review and approval (Veeva).
- Support in digital marketing - on-line advertising promotional activities (e.g., social media, direct mail, and web) and 3rd party marketplace platform, liaise with external agencies to manage the implementation, execution and analysis of e-commerce marketing programs and their effectiveness.
- Gather market intelligence and research on competition Keeping track and distribution of marketing materials and promo budget expenses.
- Support in prepare promotional presentations and administrative tasks (liaise with finance for billing/invoices).
- Coordinate and execute marketing events such webinars, workshops in terms of logistics planning. Assist as hoc campaigns and projects assigned by Business Manager.

INTERACTION

Internal parties:

- Interact with regional marketing leads, medical affairs, regulatory, legal, country marketing leads, Commercial Operation team, Logistic, associates from other embecOffices.

External parties:

- Interact with HCP, KOLs, Retail Customers, distributors, marketing agencies & suppliers.

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