Senior Executive, Marketing and Communications

Are you passionate about making a difference through impactful marketing and communications? We are looking for a dynamic and creative Senior Executive, Marketing & Communications / Marketing Communication Specialist to join our team. If you have a knack for developing and executing strategies that enhance brand awareness, engage target audiences, and support business objectives, we want to hear from you

JOIN Our Team and Make a Difference

**About the Role**:
As a Senior Executive, Marketing & Communications / Marketing Communication Specialist, you will play a key role in supporting our team with the strategy and execution of all communications, fundraising, and volunteer-related marketing initiatives. You will manage both online and offline marketing efforts, including social media accounts, the corporate website, and creating engaging content for all communication materials. Your goal will be to enhance REACH’s brand visibility, implement effective branding and public relations strategies, and engage with different target groups to optimize community engagement and support our service units in meeting their delivery targets for core service events and programs.

**Key Responsibilities**:
Marketing:

- Develop and execute an integrated marketing plan: Promote the work done in all our services through a cohesive and comprehensive marketing strategies.
- Strategize and execute communications and marketing for fundraising and volunteering initiatives: Create promotional videos, direct mailers, EDMs, and social media content. Liaise with partners and stakeholders to ensure successful campaigns.
- Collaborate on social media content and channel management: Work with the DM team to produce engaging static and video content for platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Monitor and analyze social media metrics: Track performance of campaigns and strategies to measure the success and identify areas for improvement.
- Manage Meta Ads and Google Search Ads: Track fundraising campaigns and enhance branding visibility.

Communications:

- Create synergy in communications messaging across all services: Ensure consistency in messaging and coordinate with communications representatives to maintain a unified message.
- Oversee the Annual Report process: Manage the entire process from conceptualization and design to creation and delivery, including coordinating content and statistics, and handling copywriting and editing.
- Create and manage communications materials and assets: Create and manage a variety of communication materials, including promotional videos, direct mailers, EDMs, publications, newsletters, press releases, and more. Develop and maintain communication assets in line with corporate policies and brand values, such as video productions, photoshoots, and brand logos.
- Maintain corporate brand consistency: Ensure all external and internal communications align with the corporate communication policy, brand guide, and brand values.
- Handle press/media inquiries and support crisis communications efforts: Respond to inquiries from stakeholders, such as government agencies and corporate partners, and manage brand reputation during crises.
- Oversee the organization’s website and social media inquiries: Ensure the website is up-to-date and handle inquiries from social media platforms.

**Requirements**:

- Degree in Marketing / Mass communications / or equivalent.
- Minimum 5 years of relevant experience in marketing or communications.
- Good written and verbal communication skills, with the ability to create clear, concise, and compelling content.
- Strong team player with good interpersonal skills and the ability to collaborate effectively.
- Adaptable and resourceful, with good multi-tasking skills and the ability to meet deadlines.
- Proficient in social media platforms for publicity, promotion, and engagement (e.g., Facebook, Instagram, LinkedIn, Tik Tok).
- Skilled in Graphic Design tools (e.g., Canva, Adobe Photoshop) with a keen eye for creating visually engaging content.
- Experience with digital advertising platforms, including Meta Ads, Google Ads, and Google Analytics.
- Proficient with photography and videography, with working knowledge of editing software such as Photoshop, Lightroom, and Premiere Pro considered an advantage.
- Familiar with WordPress CMS for website content management and updates.
- Proficient in Office 365 Applications

Why Join Us?
- Be part of a passionate team dedicated to driving social impact.
- Engage with a wide range of diverse and meaningful projects.
- Collaborative and supportive work environment.