Sales Manager, Trade Marketing

2 weeks ago

Singapore ETIKA PTE. LTD. Full time

The incumbent will be responsible in developing and executing integrated, value-added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive volume, consumption, share and profitability in designated channel(s)/region(s).
- Align & support sales and marketing objectives through trade marketing programs with key customers to strengthen our business relationships with them
- Work closely with the brand’s team in establishing & integrating brand and trade strategy to attain profitable and sustainable brand and channe growth.
- Set directions on trade / channel / account’s activations ranging (preparation, mechanics, pricing, analysis and post evaluation) including trade and in-store merchandising and distribution programs.
- Develop short to long term Trade Marketing Annual Operation Plan by setting trade strategy across all channels to support Brands’ deliverables
- Uncover opportunities and develop solution-based selling tools and presentations to target those opportunities as well as initiating localize promotional activities in assigned channel (s).
- Work closely with Regional, Account and Brand Managers in achieving overall company’s objectives across specific channels/territories.
- Align and Lead the MT Retail sales team to ensure the delivery of business target through close support and monitoring of the business. Other ad-hoc duties as assigned by Superior.

**Requirement**
- Degree holder in Business Studies or its equivalent with minimum 5 years working experiences in FMCG companies in various functions(Sales/ Marketing/ Trade Marketing/ Channel Development)
- Possess strong planning and analytical skills, good business acumen, excellent communication and negotiation skills, creative and the ability to operate at the strategic level and meticulous with details.
- Proficiency in Nielsen Answers and Kantar WPO
- Competency in Microsoft Excel & PowerPoint with analysis capability, understanding of market knowledge, strong selling & presentation skill coupled with strong communication.

Work Location: Kaki Bukit View

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