Marketing Manager

5 days ago

Singapore Sourceo Full time

**Responsibilities**
- Develop and implement trade marketing strategies aligned with overall business objectives.
- Identify key opportunities for brand growth.
- Plan and execute offline/online promotional activities, including product launches, displays, and seasonal campaigns.
- Coordinate with sales teams to ensure effective implementation of trade marketing initiatives.
- Identify partners and develop tailored marketing plans with partners for joint campaigns/promotion.
- Ensure consistent brand messaging and presence across.
- Monitor and analyse the effectiveness of trade marketing activities.
- Provide regular performance reports and insights to senior management.
- Adjust strategies based on data-driven insights and market feedback.
- Manage trade marketing budgets, ensuring optimal allocation of resources.
- Track expenditures and ROI for all trade marketing activities.
- Work closely with the Sales, other Service Lines, and central marketing teams to ensure alignment on trade initiatives.
- Coordinate with external vendors and agencies for the production of promotional materials.
- Stay informed about industry trends, competitor activities, and client preferences.
- Provide strategic recommendations based on market analysis.
- Train and support sales teams and retail partners on trade marketing strategies and best practices.
- Develop tools and resources to enhance the effectiveness of trade marketing efforts.
- Minimum of 6 years’ experience in, retail, trade marketing, or any related field
- Good knowledge of sales, and marketing organization, and business operations
- Excellent verbal and written communication skills
- Excellent interpersonal and customer relations skills (internal and external customers)
- Able to adapt to a fast pace and dynamic environment

**Job Types**: Full-time, Permanent

Pay: $7,500.00 - $8,500.00 per month

**Benefits**:

- Dental insurance
- Health insurance

Supplemental Pay:

- Performance bonus

**Experience**:

- Trade Marketing: 5 years (required)
- Tech/SI/Telco Industry: 4 years (required)

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