Demand Generation Manager

3 days ago

Queenstown, Singapore Novogene Corporation Full time

The Demand Generation Manager serves as the operational lead for global campaign execution and regional rollout, bridging strategy and implementation to drive lead generation and marketing performance. Positioned as a key executor between strategic direction and on-the-ground activation, this role collaborates cross-functionally to ensure campaign consistency, system enablement, and data-driven optimization across regions.

**1. Campaign & Program Planning**
- Collaborate closely with global marketing strategy and segmentation leads to design and plan detailed campaign execution components, including channel mix, timelines, and deliverables.
- Create and maintain synchronized campaign calendars and activation schedules that align with broader marketing objectives.

**2. Demand Generation Execution**
- Produce campaign toolkits and localization packages to support regional marketing deployment.

**3. Tactical Marketing Activation**
- Support the planning and execution of major global marketing events and initiatives, including pre-event readiness and on-site engagement workflows.
- Ensure seamless integration of event touchpoints into lead generation and follow-up programs.

**4. Marketing Infrastructure & Performance Optimization**
- Execute SEO/SEM strategies and paid digital advertising campaigns to enhance brand visibility and achieve traffic acquisition goals.

**5. Campaign Creative & Asset Development**
- Translate global brand identity and strategic messaging into localized value propositions, visuals, and campaign content.
- Develop standardized creative toolkits and marketing assets for consistent usage across campaigns and regions.

**6. Regional Coordination & Execution Management**
- Collaborate with regional marketing leads to evaluate localization proposals and budget plans.
- Provide strategic and executional guidance to ensure consistent and effective regional campaign adaptation.

**7. Campaign Performance & Analysis**
- Measure campaign effectiveness against marketing KPIs, leveraging multi-channel marketing data to monitor performance and identify actionable insights.
- Deliver post-campaign analyses, including performance summaries and data-backed recommendations for future improvements.

**8. Digital Experience Optimization**
- Partner with UI/UX and IT teams to enhance the company’s website experience, aligned with digital journey standards.
- Use analytics platforms (e.g., Google Analytics) to track user engagement and inform iterative web improvements.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in demand generation, digital marketing, or B2B campaign management.
- Proven success in executing integrated campaigns across multiple regions.
- Strong analytical mindset with experience using marketing automation tools and CRM platforms.
- Proficiency in digital advertising, SEO/SEM, and performance measurement.
- Excellent project management, stakeholder coordination, and communication skills.

Pay: $3,500.00 - $5,500.00 per month

Supplemental Pay:

- Performance bonus

**Experience**:

- Digital Marketing: 2 years (required)
- Google Ads: 2 years (required)
- LinkedIn Ads: 2 years (required)

Work Location: In person

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